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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. 85% of all emails are spam.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. 85% of all emails are spam.

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Email Campaign Tips To Inspire Millennials

TechImpact

The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! It all starts to turn into spam (to donors at least) after a while. Inspire action. Acquire appropriate tools. Learn the impact of their donation.

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16 Ways to Grow Your Nonprofit Email List

Neon CRM

Most of these contacts will likely unsubscribe quickly (or mark you as spam!), This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. Use Blog Content to Drive Newsletter Signups Does your nonprofit have a blog?

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10 Email Mistakes You Can Easily Avoid

NetWits

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Direct mail and email are different genres. Sending an e-newsletter out with the same subject line each time is guaranteed to make your readers yawn. Consider the following email pitfalls.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Newsletters. On your subscription call to action, tell constituents exactly what they’re going to get out of this exchange, such as registration for a webinar or mission updates.

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