Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

Newsletter 124

Newsletter email Create Template 124

Nonprofit Tech for Good

NOVEMBER 21, 2019

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. Once your donors are moved or inspired by your stories of impact, an effective way to capture their attention is to have a call-to-action. And this is where storytelling comes in.

Storytelling 264

Storytelling Homeless Generation New Zealand 264

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 339

Practice Online Fundraising Nonprofit 339

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. As NARAL found, it could mean the difference in an additional 0.63

Benchmark 50

Benchmark Convio Trend Statistics 50

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Overall, 55% of people who engage with nonprofits through social media end up taking some sort of action, whether it’s donating money, clothing, food or their time.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Tech Soup

APRIL 2, 2013

For the past few years, TechSoup for Libraries has been part of the Edge Initiative , an effort to create benchmarks and tools that support continuous improvement and drive investment toward public access technology. Check the TechSoup blog for the latest news and sign up for our weekly newsletter, By the Cup. TechSoup for Libraries.

Global 55

Global Action Library Contest 55

Qgiv

JANUARY 17, 2024

After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. Your gift in action: What were you able to accomplish with their gift? Even though many nonprofits use the season as an acquisition tool, it’s an even bigger opportunity to retain the long-term support of year-end donors.

Retention 52

Retention Difference Donor Strategy 52

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Call to Action: What are you requesting of the reader? A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7%

email 52

email Rate ROI Social Media 52

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates.

email 169

email Marketing Nebraska Omaha 169

sgEngage

NOVEMBER 10, 2023

Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle. This makes it easier to visualize and benchmark fundraising performance to identify opportunities for improvement.

Donation 52

Donation Blackbaud Retention Gift 52

Nonprofit Tech for Good

FEBRUARY 24, 2010

Also, text alerts are limited to 160 characters, so if you want to do a call to action or inform your subscribers beyond a 160 characters, then you are going to need a mobile website/page to do it. Nonprofit Text Messaging Benchmarks 2010. Not without increasing, shrinking, scrolling, shrinking, scrolling, increasing.

Mobile 212

Mobile Websites United States Nonprofit 212

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant.

Benchmark 28

Benchmark Studies Case Study Rate 28

Neon CRM

SEPTEMBER 7, 2023

Even if you don’t reach it this year, you’ll have set an important benchmark you can use to inform next year’s goals. You may need to set your year-end goal slightly higher than normal and adjust your appeal to provide some background while making a slightly more urgent call for action.

Campaign 98

Campaign Fundraising Retention Template 98

Nonprofit Tech for Good

OCTOBER 25, 2023

Of those, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% send daily. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns.

Statistics 228

Statistics email Marketing Benchmark 228

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Get Fully Funded

OCTOBER 31, 2022

When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” Like the donation button, the newsletter opt-in box should be present on every page. Offer a Donate button on each page of your website that links to your donation form with one click.

Websites 89

Websites Giving Donation Nonprofit 89

Get Fully Funded

MAY 16, 2022

There’s your benchmark for figuring out how YOUR monthly giving program is doing. They find that a lot of their monthly donors give $24 to pay for 2 days of care (and that’s right in line with Erica’s benchmarks). The next month, send them a short video showing your nonprofit in action. For animal causes it’s about $22.

Donor 128

Donor Nonprofit Gift Missouri 128

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) Embrace a mobile-first design strategy.

email 363

email Practice Marketing Newsletter 363

Care2

AUGUST 14, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Its worth it!

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

JULY 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Your ideas and feedback will make a real impact.

Wiki 28

Wiki Action Social Media Ideas 28

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Tags: Data Newsletter NPTech NTEN steve peretz Communications. www.mrss.com.

Metrics 55

Metrics Benchmark Rate Newsletter 55

NonProfit Hub

OCTOBER 25, 2016

For instance, some common Goals to track are: Email newsletter signup. You want to drive traffic that actually converts into action. For example, email newsletter subscriptions might be a good goal to track. Define the exact page that indicates a successful conversion for newsletter registrations. Event registration.

Analytics 28

Analytics Goal Conversation Rate 28

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. They send relevant content based on subscriber interests, preferences and actions. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns.

email 48

email Campaign Test Benchmark 48

Care2

JULY 17, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Your ideas and feedback will make a real impact.

Wiki 28

Wiki Social Media Action Life 28

Everyaction

JULY 18, 2018

Bonus: some helpful examples and templates to put this into action now. ). It should contain purposeful actions that aim to achieve specific fundraising goals from a diversified group of sources, and be data-driven from start to finish. Just a heads-up: this is a long read. Let's get started! Making your case. Ready, set, goals!

Guide 108

Guide Fundraising Nonprofit Template 108

NTEN

AUGUST 25, 2011

This is the number you can use to compare the relative robustness of your messaging program with the results reported by the " eNonprofit Benchmarks Study " (or Convio's " Online Nonprofit Benchmarks Study " or MailChimp's " Email Marketing Benchmarks by Industry ", or.). and take action.

Rate 61

Rate Open Benchmark Mail 61

NonProfit Hub

MAY 12, 2014

Frame the button in a compelling way with a strong persuasive message above the call to action. Since you can’t predict which page will inspire someone to give, increase your chances of receiving a donation by putting the button on every page of your website (as well as in your emails and newsletters). The act of giving is immediate.

Online 55

Online Giving NPO Paypal 55

Connection Cafe

AUGUST 13, 2014

Start by offering a call to action, an option for people to engage with your organization. Calls to Action. A call to action is a specific action you want someone to take. Traditionally, a call to action has been to donate in response to a direct mailing or a phone call. Welcoming them back.

Action 44

Action Laptop Mail Causes 44

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Furthermore, those appeals might be buried in a newsletter – not even a standalone appeal in which the only call to action is to donate. In short, more good emails = more revenue.

email 77

email Fundraising Rate ROI 77

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. The emails should include an emotional story , appropriate imagery, and a call to action that expresses urgency. You could even give it a cute name to draw people in.

Ideas 98

Ideas Online Fundraising Charity 98