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Top Fundraising Articles of 2022

Get Fully Funded

, but before it officially wraps, let’s take a look at the top articles of the year. These fundraising articles are popular ones that our readers have loved and I wanted to gather them together for you in case you missed any of them earlier this year. Which one of our fundraising articles was your favorite?

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. I believe this so much in fact, that I started a Page called “ Call to Action: Launch an Ads Grants Program for Nonprofits “ Hope you become a Fan – er “Like&# it. 3) Facebook ROI is limited and often over-rated.

ROI 241
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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , It much easier to collect, analyze and take action with your data when you do a little bit each month or every other week.

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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. According to the HBR article, there’s a formula for effective storytelling, too. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others.

Brain 245
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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

We’ll break these down one at a time over this and two subsequent articles. Digital Transformation Action Steps. How was the ROI? . Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. How are you measuring commitment and ROI? .

Digital 119
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Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Influence: Can you move groups of people, small or large, to take some action? Groups are good for personal communications, or smaller issue/action needs.

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