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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! Give it a read here !

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more! Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Sign up now!

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Insights to Future-Proof Your Fundraising [INFOGRAPHIC]

Classy

Download the full report for a more detailed analysis and findings. . It’s one thing to track metrics, and another to understand the story they tell about where your organization is today and what the most valuable actions to take for the future will be. . Benchmark Your Fundraising Performance. .

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Competitive Analysis By exploring ads from similar organizations or causes, nonprofits can gain insights into their competitors’ messaging, targeting, and creative strategies. They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 125
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Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle.

Metrics 114
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Don’t Wait: The Time to Plan for GA4 is Now

Forum One

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 73