Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle.

Metrics 112

Metrics Facebook People Measure 112

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.”

Mail 107

Mail Spam Rate email 107

M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does.

Conservancy 80

Conservancy Influence Mail Headline 80

sgEngage

JANUARY 16, 2024

And stories inspire action. According to the 2022 Blackbaud Luminate Online Benchmark Report , the annual value of a sustainer is four times greater than a one-time donor. Tell a Powerful (and Personal) Story Humans are hardwired for narrative. Stories help us pay attention. They generate a-ha moments.

Effective 74

Effective Tips Fundraising Blackbaud 74

sgEngage

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. The above is just the beginning of this 40+ page report filled with data, insights, and actionable recommendations to improve your 2021 P2P campaigns. More than 9.4 Cycling/Spinning events.

Blackbaud 67

Blackbaud Studies Fundraising Registration 67

sgEngage

JULY 20, 2021

Want to see what this looks like in action? Porter Novelli’s latest research on business and social justice shows that consumers, employees and other stakeholders want companies to acknowledge their role in systemic injustices and actively change the system. These will be critical metrics for us to gauge our performance.

Government 97

Government Social Blackbaud Companies 97

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. It will establish rules, expectations for gift officer interactions, and coordinates activities amongst staff. Step 7: Track and Review Your Metrics.

Database 52

Database Track Donor Management 52

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. donating money). donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. We all want to know whether our work makes a difference.

Participatory 84

Participatory Evaluation Empowerment Grant 84

Whole Whale

SEPTEMBER 3, 2021

The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Benchmark Data Now. Likely, your average open rate will increase and you’ll need to set news goals around email opens. A/B Test Email Content.

email 104

email Marketing Test Mail 104

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. The above is just the beginning of this 40+ page report filled with data, insights, and actionable recommendations to improve your 2021 P2P campaigns. More than 9.4 Cycling/Spinning events.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Also, review your fundraising metrics and data from previous campaigns.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). However, not all activities are created equal, so to speak. Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Call to Action: What are you requesting of the reader? Your open rate is, of course, one of the most important metrics you’ll want to track.

email 52

email Rate ROI Social Media 52

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. With this particular activity being an experiment we didn’t formally map out a ladder. Plan your content and any calls to action with this in mind. - What does it look like?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. 63% offered no action opportunities on their thank you page or emails. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising' How welcoming!

Studies 78

Studies Online Fundraising Nonprofit 78

3rd Sector Labs

JUNE 17, 2014

We had a very active Q&A session after the event, and could not get to all questions before the event closed. QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. QUESTION: Where can I get benchmarks for retention by sector?

Retention 148

Retention Donor Data Advice 148

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Benchmarks - Taking raw data and reporting in a comparable way.

ROI 36

ROI Social Media Measure Jordan 36

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Learn to use the tools that help you measure success.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

These community foundations are actively using the Giving Day Playbook to host Giving Days in their communities and it forms the backbone to peer exchanges. If this is your first Giving Day, keep it simple and pick the right metric. (See See this for Giving Day metrics to track your goals.). (See

Hosting 94

Hosting Foundation Question Giving 94

NonProfit Hub

JUNE 8, 2016

Our social sector is in dire need of determined action to diminish donor attrition. We asked Craver about how to make a case for retention activities if you need to enlist your colleagues and leadership in the process. We also had him share insights on the metrics you should measure. Burnett is right.

Track 28

Track Donor Retention Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Putting a resolution into action with baby steps is the best way to succeed. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

MAY 7, 2014

Each year you should be evaluating your Annual Operating Plan , reviewing metrics and benchmarks, and determining the ratios and drivers you will use to determine the most effective areas to which to allocate your resources and capital to achieve the optimal return on investment. Step 2: Create an Annual Operating Plan by division.

Blackbaud 36

Blackbaud Team Management Lesson 36

NTEN

AUGUST 25, 2011

This is the number you can use to compare the relative robustness of your messaging program with the results reported by the " eNonprofit Benchmarks Study " (or Convio's " Online Nonprofit Benchmarks Study " or MailChimp's " Email Marketing Benchmarks by Industry ", or.). and take action. It's always worth a shot.

Rate 61

Rate Open Benchmark Mail 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Be active daily. According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. By understanding your activity and performance, fan response, trends and comparisons, you are better equipped to improve your presence on Facebook.

Facebook 97

Facebook Stats Los Angeles Tips 97

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Activity or Event: An event is a great way to raise funds for your year-end campaign on the spot. Reaching out to your board is another great avenue to boost your year-end fundraising activity. Will the money be used much further down the road?

Guide 74

Guide Giving Campaign Social Media 74