TechImpact

NOVEMBER 12, 2014

The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. No Kid Hungry takes photos of their volunteers in action and posts them on Facebook. It is called Facebook for a reason – we like to see faces! 4) Use quotes.

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Social Media Story Money Raise 238

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. These numbers are dismal and nonprofits should not expect these figures to change drastically heading into 2013.

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Social Media Raise Money Media 78

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

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Channel Change Fundraising Mail 28

Tech Soup

NOVEMBER 27, 2013

2013 was the year of an ever-widening NSA spying scandal with its revelations of how little digital privacy we really have – even heads of state. The much-heralded wearable computing era arrived with a crop of smartwatches during 2013. A 2013 survey from The Millennial Impact. Smartwatches. Green Technology.

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News Review Technology Adobe 62

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Thus, for 2013, please: 1) Ask for a raise. Facebook, Twitter, YouTube, etc.

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Social Media Management Media Social 244

Nonprofit Tech for Good

JANUARY 22, 2013

Unless you study Facebook, Twitter, Pinterest. 3) Your YouTube Channel is absent of customization and branding. Many nonprofits are neglecting their YouTube Channels. Many nonprofits don’t even bother to upload an avatar or channel background, or add links to their social networks or website. Google, etc.

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Social Media Training Train Media 278

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

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Advocacy Storytelling Social Media United States 58

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Middle of e-Newsletter: News content that can be shared on Facebook and Twitter. Link to video on the HRW YouTube Channel.

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Newsletter Learning Social Media Social Network 240

Nonprofit Tech for Good

MARCH 18, 2013

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. By 2013 the World Wildlife Fund has dramatically changed their website design while honing in on the most important online communications and fundraising tools.

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Websites Design History Online 248

ASU Lodestar Center

SEPTEMBER 11, 2013

Should you change your nonprofit’s Facebook profile image to show support of a hot political issue? Click here to follow us on Facebook. Our Center decided to strive for a professional image on all of our social media channels, but your nonprofit may be different and may want to have a more laid-back approach.

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Social Media Policy Media Social 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). 15 Tips for Nonprofits on Instagram (2013) by Giftworks. Free Measurement Tools for Instagram (2013) Waxing Lyrical.

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Examples Practice Tips Tutorial 135

Nonprofit Tech for Good

DECEMBER 31, 2018

M-Changa also makes it easy for NGOs to account for funds coming in from multiple paymnet channels with automatic reporting and statements. M-Changa has assisted 28,000 projects to raise $5 million from 350,000 contributors since 2013. 7% have donated directly to an organization using Facebook Fundraising Tools.

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Kenya Trend Mobile Giving 196

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' There absolutely is a math to social and mobile media.

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Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

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Meme Philippines Photography New York 112

Care2

APRIL 9, 2014

Monthly giving revenue grew 25% in 2013, and accounted for 16% of total online giving. Monthly website traffic for study participants grew by 16% in 2013. Check out the email list growth over the last few years of different sized nonprofits (orange: 2011, yellow: 2012, and blue: 2013) -. Email lists are up 14% over 2012 levels.

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Rate email Advocacy Social Media 75

NTEN

JANUARY 31, 2014

If you made a video in 2013 that had an impact in your community or around the world, we want to see it. Cisco will contribute a cash prize to the winner of the Best Nonprofit Video, and all winners will be featured on YouTube’s Spotlight channel following the awards. It’s that time of year again- the DoGooder Awards are back!

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Award Video Cisco Open 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2013

As many of you may know from following me on social media channels, my father, Earl Kanter MD, passed away this week. Virtual Paddle Out: #Ocean Love Earl – July 3, 2013. People cope with grief in different ways. Please make a donation to SurfRider Foundation in my Dad’s memory if you care about the ocean. Fundraising'

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Chad Conservancy Virtual Foundation 94

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. There is also a science to social and mobile media. Other Metrics.

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Track Mobile Media Fundraising 234

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Online giving increased 14% in 2013, mainly due to email communications.

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email Advocacy Social Network Social Media 75

BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. If that’s the case for your organization, here are some realities you should be aware of before you ask them to take on that new social media channel. 1) Not All Social Media Channels Are Created Equal. Each social media channel (i.e. Facebook, Twitter, Flickr, etc.)

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Social Media Media Philadelphia Social 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost.

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Social Media Network Media Free 108

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Online giving increased 14% in 2013, mainly due to email communications.

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email Advocacy Social Network Social Media 70

Care2

FEBRUARY 5, 2013

Last week, Care2 held another great webinar about the benefits of cross-channel integration for nonprofits featuring Paul Habig of Sankynet, Sarah Alexander of Food & Water Watch, and Care2's own Eric Rardin. Why should your organization integrate its donor channels? Don't forget to check out past presentations from Care2team.

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Social Media Media Fundraising Social 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

“…we are taking a much more thoughtful approach to our outreach strategies using your editorial calendar! ” – Elaine Chen, 2013. “ This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar.

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Calendar Measure Strategy Digital 106

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2013

Thousands of Minnesota nonprofits and schools were lighting up Twitter and Facebook with posts about the need for support and requests for donations. As the event organizer, we allocated a few thousand dollars to paid promotion of posts on Twitter, Facebook, Google and YouTube. on November 14, 2013. Stay tuned!”. Our Response.

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Social Media Media Minnesota Social 118

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

As this Snap Chat 101 for business people in the Wall Street Journal points out, “Facebook is for major life updates. TechSoup wrote up this post based on some very early innovators in 2013, but still only a handful of nonprofits had established a presence. Be sure to promote your SnapChat on other social channels.

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Tutorial Hype Atlanta Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

million in a day on #GivingTuesday 2013. Facebook Groups are great for this! Let your champions and supporters roll with adapting and remixing your content or jumping onto fun memes. Create Once, Publish Everywhere: This tip is a nod to the need to use multiple channels – email, web site, offline, mobile and social.

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Guide Giving Free Remix 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Googling is great, but when I needed to know about content strategy, I tapped my network on Facebook. Kelly Kingman (@kellykingman) September 12, 2013. But, really, it goes even further than that. It’s not what you know, or even who you know, but what who you know knows. Other General Sites to Watch: Distilled. Copyblogger.

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Content Network Strategy Slideshare 112

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. They do it on Facebook, Twitter and Instagram as well as on their blog, their website and in their email marketing campaigns. Include photos of the donors or the company logo whenever possible.

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Charity Lesson Marketing Digital 128

Connection Cafe

JUNE 13, 2017

At the Lupus Foundation of America , we’ve been active on Instagram since 2013, though until recently, it was not a central part of our organization’s social media strategy. For our latest online giving push, we opted to keep our Instagram content awareness-only and make the hard asks via email, Facebook and Twitter.

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Ideas Comparison America Newsletter 47

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

The survey was reviewed by several social media and research experts then released to the public January 29, 2013. At last month’s Social Media Week Washington, DC 2013 , the SM4GH leadership team presented Benchmarking: Stop Comparing Apples to Potatoes.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2015

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Instagram can be a great channel for your CEO – whether they have their own account like charity:water CEO Scott Harrison.

Examples 50

Examples Practice Tips Contest 50

NonProfit Hub

DECEMBER 10, 2014

I don’t have time to get out of the office… I have spent lots of time posting our request for funds on our Facebook page and I have created a new, cool Donate section of our website.”. 2013) Reluctant Altruism and Peer Pressure in Charitable Giving. Use this information to proactively help your donors reach out to others.

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Social Media Fund Develop Media 64

Tech Soup

APRIL 24, 2013

TechSoup kicked off its 2013 Digital Storytelling Challenge with the webinar Creating a Culture of Storytelling. Stories should be shared on the organization's official channels and staff members' personal channels, like to their Facebook friends.

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Storytelling Culture Create Library 40

Connection Cafe

OCTOBER 10, 2013

hjc, Blackbaud, Edge Research, and Sea Change Strategies recently studied the giving habits and communication preferences of four generations of Canadian donors and published findings in a report called The Next Generation of Canadian Giving 2013. LinkedIn use rose 24% from our 2010 study to 48% in 2013. Highly Active on YouTube (95%).

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Social Media Generation Media Donor 36

Care2

SEPTEMBER 7, 2012

Today is the last day to vote for your favorite NTC 2013 sessions. For example, what happens when you tie your Facebook posts to your online fundraising appeals? We all know that email (the original online social medium since 1979) is the main driver of value for multi-channel marketing for nonprofits.

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NTC Minneapolis Facebook Audience 51