Care2

SEPTEMBER 21, 2013

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

Generation 66

Generation Philanthropy Canada Benchmark 66

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Choose your channels.

Build 38

Build Donor Channel Sound 38

Connection Cafe

SEPTEMBER 18, 2013

Imagine for a moment that your organization has a declining donor base. Most of your loyal donors are older and, frankly, they’re dying. You need to find new donors, and have decided to focus on acquiring younger ones. This sounds wise since Gen Ys are future donors and they’re attached to their smart phones. But is it?

Giving 34

Giving Canada Generation Social Media 34

Connection Cafe

NOVEMBER 7, 2013

A fundraising strategy should be integrated across many channels, but with a slightly different emphasis by generation: Gen Y (b. They are truly multi-channel donors, and they want to hear about the impact of their donation. Direct mail is still incredibly important, far from dead, but it won’t last forever. Matures (b.

Generation 42

Generation Donation Giving Learning 42

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? billion in 2013. junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

Everyaction

JULY 18, 2018

Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise. This is definitely an “ask” worth making! Sizing up your assets.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

MARCH 13, 2014

2013 was a strong year for fundraising, with charities posting their best increase since before the economy plunged in 2008, according to the 2013 Charitable Giving Report. Schools are using data to better understand donors based on factors such as gender and race, segmenting their base of donors and prospects.

Communication 38

Communication Results Disaster Fundraising 38

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. Direct Mail Recipients Who Go Online.

Metrics 20

Metrics Campaign Channel Conversation 20

Connection Cafe

MARCH 4, 2019

In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Let’s continue to focus on delivering multichannel giving experiences for donors. Donor behavior is keeping pace with consumer behavior. Hint: Donor behavior is consumer behavior.).

Online 36

Online Giving Offline United States 36

NonProfit Hub

DECEMBER 10, 2014

The focus needs to stay on development with social media as a key strategy—one vehicle of many—for developing donors. Social media plays a huge role in how donors and donor prospects feel about nonprofits, and using the points listed above, social media can make these people feel like they are a part of the nonprofit’s family.

Social Media 63

Social Media Fund Develop Media 63

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used).

email 48

email Campaign Test Benchmark 48

NonProfit Hub

NOVEMBER 22, 2016

Tom Ahern makes his living by writing cases and direct mail … by doing audits, reviewing and recommending fixes for donor communications … and by teaching others what he’s learned during decades of trial, error and the occasional spectacular success. Hundreds, probably thousands, of items meant for donors … and built to fail.

Causes 28

Causes Nebraska North Carolina Lecture 28

Connection Cafe

DECEMBER 2, 2013

percent for the three months ending October 2013, compared to the same period a year earlier. After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. “So less of their charitable dollars are being channeled through the church.” Among 3,097 charities that raised nearly $1.7

Organization 36

Organization North Carolina Blackbaud Dallas 36

Connection Cafe

JANUARY 19, 2021

Last year you likely had to shake up your events strategy, find new ways to communicate with all types of donors, and might even have found that virtual donor visits can be just as effective as in-person (and perhaps even appreciated when we’re all locked down). If you’re going to try something new, now is the time!

Mail 27

Mail Blackbaud Virtual Awareness 27

Tech Soup

JANUARY 30, 2014

on Wednesday, February 9, 2013, to be eligible to win the tablet and bragging rights. The winning story will be promoted through all of TechSoup’s channels. The winner will be awarded a refurbished tablet supplied by a donor. Enter your story by 5:00 p.m. That sounds great. Where will you showcase my story?

Digital 70

Digital Sponsor Law San Francisco 70

Tech Soup

JANUARY 30, 2014

The winning story will be promoted through all of TechSoup’s channels. on Wednesday, February 9, 2013, to be eligible to win the tablet and bragging rights. The winner will be awarded a refurbished tablet supplied by a donor. We will also make the final story available to your organization for your own outreach.

Digital 65

Digital Sponsor Law San Francisco 65

Nonprofit Tech for Good

MAY 18, 2013

My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 210

Social Media Social Chapter Media 210

Connection Cafe

DECEMBER 22, 2013

As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog. Donors want to hear them.

Story 54

Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

OCTOBER 22, 2012

My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit. Chapter 3 :: Send Facebook “Updates” at Least Once or Twice a Month. Updates no longer exist.

Social Media 254

Social Media Social Chapter Media 254

Nonprofit Tech for Good

SEPTEMBER 26, 2012

With 90% of your nonprofit’s supporters and donors now accessing the Internet on multiple devices every day , nonprofits really need to prioritize mobilizing their Web content. Link to your Facebook Page, Twitter Profile, YouTube Channel, Flickr Photostream, etc. content on a mobile website. This is a big one!

Mobile 227

Mobile Websites Design Practice 227

Connection Cafe

JANUARY 1, 2014

This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. I analyzed 320 email messages sent to me from 55 nonprofit organizations between December 1st and 31st, 2013. Nonprofits sent a median of 5 emails during the month of December 2013. Email Frequency.

email 46

email South Carolina Fundraising Gift 46

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). New relationships will be grown out of current ones, and your best major donor candidates are likely already in your database.

Trend 35

Trend Technology Retention Channel 35

Tech Soup

DECEMBER 9, 2013

Now that this year is wrapping up and we have the verdict on nonprofit technology trends for 2013 , we queried charity Technorati like Amy Sample Ward, Beth Kanter, Marnie Webb, Peter Campbell, Nicole Wallace, the entire crew at Idealware, Lucy Bernholz, and other luminaries to find out what is in their crystal balls for 2014.

Celebrate 90

Celebrate News Technology Nonprofit 90