Care2

SEPTEMBER 21, 2013

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

Generation 66

Generation Philanthropy Canada Benchmark 66

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media.

email 70

email Advocacy Social Network Social Media 70

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? billion in 2013. The younger generation seems to prefer to donate online, rather than through the mail.

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Mail Social Media Online Advocacy 34

Connection Cafe

SEPTEMBER 18, 2013

The Next Generation of Canadian Giving 2013. hjc, Blackbaud, Edge Research, and Sea Change Strategies recently studied the giving habits and communication preferences of four generations of Canadian donors and published their findings in a report called The Next Generation of Canadian Giving 2013. The value of some channels (e.g.

Giving 34

Giving Canada Generation Social Media 34

Connection Cafe

NOVEMBER 7, 2013

A fundraising strategy should be integrated across many channels, but with a slightly different emphasis by generation: Gen Y (b. They are truly multi-channel donors, and they want to hear about the impact of their donation. Direct mail is still incredibly important, far from dead, but it won’t last forever. Matures (b.

Generation 42

Generation Donation Giving Learning 42

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. Direct Mail Recipients Who Go Online.

Metrics 20

Metrics Campaign Channel Conversation 20

Connection Cafe

MARCH 13, 2014

2013 was a strong year for fundraising, with charities posting their best increase since before the economy plunged in 2008, according to the 2013 Charitable Giving Report. With serious disasters abroad in 2013 eclipsing those in the U.S., “It costs money to bring in money,” McGinly said. .

Communication 38

Communication Results Disaster Fundraising 38

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.

email 48

email Campaign Test Benchmark 48

Connection Cafe

MARCH 4, 2019

Studies done by Dunham+Company in both 2013 and 2018 reveal that even many leading nonprofit organizations have struggled to implement common best practices. If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline. Consumer-Led Giving.

Online 36

Online Giving Offline United States 36

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

Build 38

Build Donor Channel Sound 38

Everyaction

JULY 18, 2018

Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise. This is definitely an “ask” worth making! Sizing up your assets.

Guide 108

Guide Fundraising Nonprofit Template 108

NonProfit Hub

DECEMBER 10, 2014

Note this excerpt from “Could the Future of Fundraising Be Social” by Katie Bascuas: The results of a recent Blackbaud study on generational giving that found social media channels are not primary transaction channels (methods of donation), but they are influential in developing engagement among donors, especially younger ones.

Social Media 63

Social Media Fund Develop Media 63

NonProfit Hub

NOVEMBER 22, 2016

Tom Ahern makes his living by writing cases and direct mail … by doing audits, reviewing and recommending fixes for donor communications … and by teaching others what he’s learned during decades of trial, error and the occasional spectacular success. AhernComm.com.

Causes 28

Causes Nebraska North Carolina Lecture 28

Connection Cafe

JANUARY 19, 2021

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. This is both a high-yield fundraising strategy as well as a great acquisition channel for new donors who might want to get involved further.

Mail 27

Mail Blackbaud Virtual Awareness 27

Connection Cafe

DECEMBER 2, 2013

percent for the three months ending October 2013, compared to the same period a year earlier. After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. “So less of their charitable dollars are being channeled through the church.” Among 3,097 charities that raised nearly $1.7

Organization 36

Organization North Carolina Blackbaud Dallas 36

Tech Soup

JANUARY 30, 2014

on Wednesday, February 9, 2013, to be eligible to win the tablet and bragging rights. The winning story will be promoted through all of TechSoup’s channels. Use the “Story” section of the form to tell us the great things your organization has been able to do with the help of TechSoup. Enter your story by 5:00 p.m.

Digital 70

Digital Sponsor Law San Francisco 70

Tech Soup

JANUARY 30, 2014

The winning story will be promoted through all of TechSoup’s channels. on Wednesday, February 9, 2013, to be eligible to win the tablet and bragging rights. Just tell us a little bit about your organization, and we will do the leg work in regards to story writing and polishing. Enter your story by 5:00 p.m. My game face is on.

Digital 65

Digital Sponsor Law San Francisco 65

Nonprofit Tech for Good

MAY 18, 2013

My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 258

Social Media Social Chapter Media 258

Nonprofit Tech for Good

MAY 18, 2013

My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 207

Social Media Social Chapter Media 207

Connection Cafe

DECEMBER 22, 2013

As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog. Connections.

Story 54

Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

OCTOBER 22, 2012

My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit. Chapter 3 :: Send Facebook “Updates” at Least Once or Twice a Month. Updates no longer exist.

Social Media 247

Social Media Social Chapter Media 247

Nonprofit Tech for Good

SEPTEMBER 26, 2012

That said, the following excerpt from Chapter 9 of Social Media for Social Good: A How-To Guide for Nonprofits will help your nonprofit get started with launching a mobile website or at the very least get the idea percolating and higher on your priority list for 2013. content on a mobile website. This is a big one!

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Mobile Websites Design Practice 221

Beneblog: Technology Meets Society

JANUARY 5, 2016

As long as you were willing to invest the two to four hours to scan that book page by page, you could read just about any book, article, or piece of mail that you wanted to read. Our vision is that the same ebooks available through mass channels like the Amazon Kindle or the Apple iPad should be fully accessible.

Change 100

Change eBook United States Conservancy 100

Connection Cafe

JANUARY 1, 2014

This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. I analyzed 320 email messages sent to me from 55 nonprofit organizations between December 1st and 31st, 2013. Nonprofits sent a median of 5 emails during the month of December 2013. Email Frequency.

email 46

email South Carolina Fundraising Gift 46

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). So, I wanted to focus on the market trends and influences that will inform how nonprofits implement and leverage this technology.

Trend 35

Trend Technology Retention Channel 35

Tech Soup

DECEMBER 9, 2013

Now that this year is wrapping up and we have the verdict on nonprofit technology trends for 2013 , we queried charity Technorati like Amy Sample Ward, Beth Kanter, Marnie Webb, Peter Campbell, Nicole Wallace, the entire crew at Idealware, Lucy Bernholz, and other luminaries to find out what is in their crystal balls for 2014.

Celebrate 90

Celebrate News Technology Nonprofit 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Frank Barry offers this guest post with some advice about how to succeed with nonprofit fundraising in 2013. End of year fundraising is in full swing, but with 2013 right around the corner most nonprofits are balancing their biggest fundraising push with putting plans in place to kick off the new year with a bang. Frank Barry is a Sr.

Challenge 115

Challenge Strategy Fundraising Channel 115