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Infographic: 10 Nonprofit Communication Trends From 2013

TechImpact

In 2013, nonprofits looked forward to integrating communication channels to increase effectiveness, but are hesitant to try something new. 69% of nonprofits believe their website is the most important communication channel. by juliareich.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? But what are donors looking for? Home or cell?

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Attracting and Retaining Millennial and Gen-Z Donors

Greater Giving

Engaging the next generation of donors, including Millenial and Gen-Z Donors, requires understanding their values and preferences. Who Are Millenials? Anyone born between 1981 and 1996 Millenial and Gen-Z Donors Focus on Impact Younger donors are often more interested in the impact of their donation than the size of their gift.

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Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Care2

Make 2013 the year your fundraising comes of age. Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks.

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Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014

Nonprofit Tech for Good

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. In truth, the Mobile Web is already here.

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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. But direct mail has also experienced the sharpest decline in donors.

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Will Nonprofits Raise Money on Social Media in 2013?

Care2

These numbers are dismal and nonprofits should not expect these figures to change drastically heading into 2013. If you build a strong relationship with constituents on social media (or any channel) and move them up the engagement ladder, you can convert a percentage of them to donors during the course of your relationship with them.