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Case Study from Breastcancer.org: Choosing between responsive web design and a separate mobile site to improve mobile visitors’ experience

NTEN

The world is going mobile, and visitors to nonprofit websites are no exception. We knew by looking at the growth curve of website traffic that Breastcancer.org needed a mobile-optimized website. Our stated goals for the project were to bring mobile user engagement metrics in line with those for desktop traffic. Derek Olson.

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Technology Trends for Nonprofits in 2011

NTEN

To answer these questions and more, we at Smart Online™ used this last quarter of 2010 to try and unravel the ‘Technology Trends for Nonprofits’ in 2011. And 92% of surveyed nonprofits plan on using at least one of these tools in 2011. is through mobile devices! Why Go Mobile? It says that 22.7% If not, you should!

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NTEN Members Online Round-Up: May 20, 2011

NTEN

Megaphone: Flickr: floeschie Every week we pull together interesting tid-bits from across the web where NTEN members are making – or writing – headlines! In the News A big congratulations to John Merritt for his nomination and award as a 2011 Top Tech Exec from San Diego Magazine ! Have more news to share?

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New Report: 2011 eNonprofit Benchmarks Study

NTEN

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. That's just one of the fascinating drops of knowledge in the " 2011 eNonprofit Benchmarks Study ". For every 1000 e-mail subscribers, orgs had 110 Facebook fans, 19 followers on Twitter, and 19 mobile users.

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Things We Like (May 2011)

NTEN

If you liked our look at the ROI of NTEN's Facebook ads , be sure to check out Groundwire's post on using ads to find likers for your fan page. Mobile phones FTW, too. Apropos of nothing, this video of a talking dog has been cracking up the NTEN office for weeks. The 2011 Games for Change Festival sure looks like fun.

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The Age of Mobile Email Has Arrived. Are You Ready?

NTEN

Mobile phones can negatively affecting how your supporters engage with your email marketing. What if you found out that one-quarter of your subscribers were reading your emails on their mobile phones? As of November 2011, 89.6 million Americans are using their mobile phones to access their work or personal email.

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Released at the 2012 NTC Today: The New eNonprofit Benchmarks Study from M+R and NTEN

NTEN

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. New this year and particularly interesting to me is what we learned from the study participants with mobile programs: roughly a third had optimized their emails for display on smart phones. a third had not.