NTEN

JUNE 28, 2011

[Editor's note: The following is an excerpt from an article that first appeared in the June 2011 issue of NTEN:Change. By Chris Bernard, Idealware It’s easy to get the impression that everyone is on Facebook these days, and maintaining a presence on the site is increasingly expected of organizations interested in engaging constituents.

Volunteer 100

Volunteer Facebook Effective Tools 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Your organization can’t afford to be left out of it.

Social Media 99

Social Media Guide Media Social 99

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet.

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Social Media Media Social Stats 250

Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. Facebook: facebook.com/thenatureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. Name: Amy Ganderson.

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Facebook: facebook.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? Name: Carol Baskin. Title: CEO.

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Jumo: [link].

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Social Media Foundation Examples Media 189

NetWits

MARCH 11, 2012

Through the Start Something Web Series they’re shedding light on the impact that Bigs have on Littles by telling their story through quality video they publish on their YouTube channel, share on their website and talk about on Facebook. He’s the 2011 March of Dimes National Ambassador. Make-a-Wish – Stay true to your brand.

Content 213

Content Story Marketing YouTube 213

NetWits

MARCH 22, 2011

I just got back from the 2011 Nonprofit Technology Conference , where listening was top of mind: Listening to the amazing speakers, listening to the #nptech community , and listening to all the great ideas floating around the halls of the Washington Hilton. Is your organization listening to social media channels?

Social Media 250

Social Media Media Social NTC 250

NTEN

JANUARY 5, 2012

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. You can download the complete report from NonprofitMarketingGuide.com.

Communication 80

Communication Trend Report NTEN 80

NTEN

OCTOBER 21, 2011

Through participation in this course you will: Identify key social media goals for your organization. Learn about the pros and cons of Facebook, Twitter, blogs, and photo and video sharing sites, based on the results of 6 months of Idealware research. Develop a social media strategy for your organization.

Social Media 58

Social Media Media Social Channel 58

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. A must for any organization of any size.” – Erin Fogg, 2011. The 2014 version – new and improved has arrived! Great idea!

Calendar 106

Calendar Measure Strategy Digital 106

Nonprofit Tech for Good

JANUARY 3, 2012

In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Enter The Colbert Report and The Daily Show with Jon Stewart : VIDEO: 2011: A Look Back. The Daily Show remembers the important stories of 2011 so you don’t have to. . Diversify your news sources.

Social Media 247

Social Media Media Management Social 247

NTEN

JUNE 29, 2011

Now they come to us, through Facebook, Twitter, and email. Or do: maybe they'll make another video like this one (complete with integrated marketing channels ). If LinkedIn remains as mysterious to you as it does to us, Event360 has compiled some great tips on using LinkedIn to promote your organization. Keep them coming.

Linkedin 57

Linkedin Convio Template YouTube 57

Amy Sample Ward

JUNE 13, 2011

Unfriended: Six Million Americans Fled Facebook Last Month – Culture – GOOD – "I told you last month why I thought everyone should get off Facebook, and it turns out people listened. That's the first time Facebook has lost U.S. users in over a year. The site also posted losses in Canada, the U.K.,

Web 114

Web Norway Russia Mexico 114

Amy Sample Ward

OCTOBER 14, 2010

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore. And now this has all.ly url shorteners on high alert.

Skype 111

Skype Web Bookmarking Law 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

Turkey 101

Turkey Social Media Mobile Oracle 101

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

ASU Lodestar Center

JANUARY 26, 2012

You now have supporters, donors, partners, and those directly affiliated with your organization to think about and cater to. Besides a website, the musts of nonprofit social media include a Facebook page and Twitter account. The Facebook and Twitter pages had already been set up, but they were scarcely used.

Social Media 90

Social Media Media Social Arizona 90

ASU Lodestar Center

JULY 11, 2012

Also, get creative and show the “behind the scenes” of your organization. People respond well to seeing staff and activities going on at an organization and it increases transparency. There are, of course, social media channels that solely rely on photos, such as Instagram and Pinterest. Like this article? Get another!

Social Media 88

Social Media Camera Media Social 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Develop shared language.

Campaign 97

Campaign Online Chapter Model 97

Amy Sample Ward

OCTOBER 27, 2011

" The Nonprofit Social Media Decision Guide – "With more than 750 million people signed up for Facebook alone, there’s little doubt that social media can be a powerful part of most organizations’ communications mix. But what can it be used for—outreach and engagement? Event management?

Web 114

Web Bookmarking Social Media Advocacy 114

Care2

APRIL 9, 2014

Check out the email list growth over the last few years of different sized nonprofits (orange: 2011, yellow: 2012, and blue: 2013) -. This is great news for your organization. Nonprofits who participated in the study grew their number of Facebook fans by 37%, and Twitter followers by 46%.

Rate 75

Rate email Advocacy Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

The 2011 Nonprofit Technology Conference will take place on March 17-19, 2011 in Washington, DC. Here’s a few that especially caught my eye or were mentioned in a discussion over on my Facebook page. Social Media in 30 minutes a day for the under-resourced organization new to social media. A few panel proposals.

Conference 96

Conference Technology Proposal Method 96

NTEN

JANUARY 14, 2013

This spring, the New York City Elder Abuse Center (the Center) began its journey from a traditional, “non-social” organization to one that uses and embraces social media in both its communications and internal processes. Or: “not many of us are on LinkedIn, how should we use it to help the organization?”

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

The State of Marketing 2011 report recently released from IBM analyzes over 300 online and direct marketers across a wide range of industries, geographies, and company sizes. Respondents are seeking to find the value that social channels can yield with more targeted insights and actions. I expect to be blogging more about this topic.

Social Media 102

Social Media Results Data Learning 102

NTEN

JUNE 8, 2011

[Editor's note: The following is an excerpt from an article that first appeared in the June 2011 issue of NTEN:Change. Pick accessible channels Make your organization as open to feedback as possible. If you have the capacity, consider organizing local chapter meetups. No organization is perfect.

Community 62

Community Voice Tips Giving 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Text Poll App from MobileCause.

Integration 97

Integration Mobile Conference Strategy 97

NetWits

DECEMBER 13, 2010

So, I thought I’d share five ways your organization can increase peer-to-peer fundraising revenue. Find out how they raised their money and what additional help your organization could have provided. Tell them your initial plans for 2011 and listen to their feedback. Make Top Fundraisers Part of the Family.

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Fundraising Raise Gift Registration 170

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Watech4good Summit. View more presentations from Beth Kanter.

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Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. Your organization was one of the early adopters of mobile phone apps. Finally, as a conservation organization, we’re always looking at ways to reduce our use of paper.

Mobile 111

Mobile Integration Strategy Green 111

Tech Soup

DECEMBER 29, 2011

The Online Community MeetUp ended 2011 by shifting the focus to the meetup organizers – the TechSoup Online Community and Social Media Team. Graves manages communications via TechSoup's many social media channels.

Social Media 54

Social Media Community Team Online 54

NTEN

SEPTEMBER 2, 2011

There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support.

Social Media 82

Social Media Mobile email Media 82

Amy Sample Ward

FEBRUARY 1, 2011

How Journalists Are Using Social Media to Report on the Egyptian Demonstrations – "The demonstrations are continuing despite the government’s attempts to block communications channels, including the Internet, SMS, TV broadcast by journalists, and mobile networks. There's a lot to dig into here.

Web 120

Web Broadcast Arts Bookmarking 120

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu. He also has an excellent Facebook page and a dynamic website that provides information on the candidate, policy positions, and opportunities to get involved.

Social Media 54

Social Media San Francisco Community Media 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2011

On November 16, 2011, Minnesotans will take part in the 3 rd annual Give to the Max Day. As a nonprofit organization ourselves, we have our share of fundraising asks out there. GiveMN is an independent 501(c) (3) organization that is a supporting organization of the Minnesota Community Foundation.

Minnesota 101

Minnesota Giving Minneapolis DC 101

NTEN

JULY 6, 2011

Keeping tabs on sentiments, opinions and ideas can help you understand the priorities of your communities and provide useful ideas for your organization. WiserEarth has a community of over 55,000 members, a community driven directory of over 110,000 organizations working towards sustainability and social justice.

Voice 75

Voice Practice Community San Francisco 75