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Who Knew There was so Much to Email?

NetWits

Calls to action. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They focus on delivering relevant content based on subscriber interests, preferences and actions. And perhaps your next tweet or mailing. Relevant content. Landing pages.

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10 Email Mistakes You Can Easily Avoid

NetWits

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Direct mail and email are different genres. Your call to action is at the bottom of the email. Consider the following email pitfalls. Which of these is your Nonprofit guilty of committing?

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professionals

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2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results

NTEN

If a donor is celebrating a milestone birthday, a month before their big day, send them an e-mail suggesting gifts to your organization in lieu of presents. With the automation in most e-mail systems now, you can trigger these reminders to personalize and go out automatically. The key is to select behaviors that are trackable.

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2011: New Year, New Congress

Connection Cafe

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. 2011 holds many opportunities for advocates in what is sure to be an exciting Congressional session. Happy 2011.

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “This is present in direct mail, telemarketing, and face-to-face solicitation.” “This is present in direct mail, telemarketing, and face-to-face solicitation.”

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. What is on your To Do List for 2011?

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Six Tips To Kick-Start Your 2012 Fundraising

Care2

So how did you do in 2011? Social action networks like Care2 and the Petition Site which has about 12 million unique site visitors per month, and is the 140th (on average) highest traffic website in the U.S What campaigns have they taken action on or donated money to? There are a few key ways to build your list.

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