Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “This is present in direct mail, telemarketing, and face-to-face solicitation.” “This is present in direct mail, telemarketing, and face-to-face solicitation.”

Benchmark 70

Benchmark Studies Money Raise 70

NetWits

JUNE 19, 2012

Calls to action. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They focus on delivering relevant content based on subscriber interests, preferences and actions. And perhaps your next tweet or mailing. Relevant content. Landing pages.

email 150

email Test Conference Benchmark 150

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. Here's the kicker: These mobile users were less likely to click, donate, or take action in response to the email. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ".

Benchmark 64

Benchmark NTC Studies NTEN 64

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. Helps data integrity (verify mailing address; find out interests). #3 It’s not just me.

email 48

email Campaign Test Benchmark 48

sgEngage

DECEMBER 1, 2010

Tags: Fundraising , Online Giving Similiar Articles Does Online Cannibalize Offline Fundraising? (..)

Trend 79

Trend Online Giving Offline 79

sgEngage

OCTOBER 27, 2010

cited direct mail as the top driver. There, direct mail promotion was the top driver, followed by direct mail promotions. Face-to-face fundraising is mentioned most frequently by respondents from the Netherlands, major donor cultivation is cited by respondents from Canada, India, and the U.K.,

Global 49

Global Netherlands New Zealand Germany 49

sgEngage

NOVEMBER 22, 2010

Tags: Cause Marketing , Fundraising Similiar Articles Generation Thumb Key Trends in Nonprofit Peer-to-Peer Fundraising Just When You Thought Direct Mail Was Dead Does Your Nonprofit Exist in 10 Years?

Causes 65

Causes Trend Blackbaud Survey 65