Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal
NetWits
OCTOBER 31, 2011
Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Nielsen Norman Groups’ research found the number of new or unread messages increased 300% from 2006-10. People often skim email.
Let's personalize your content