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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Nielsen Norman Groups’ research found the number of new or unread messages increased 300% from 2006-10. People often skim email.

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HOW TO: Launch a Group Text Messaging Campaign for Your Nonprofit for Free

Nonprofit Tech for Good

I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Text-to-Give and custom smartphones App vendors are still relatively expensive, but there are many free or low-cost mobile website and group texting vendors out there today. and to keep supporters informed and engaged.

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Is the Humane Society the First Nonprofit to Link to a Mobile Website in a Group Text Alert?

Nonprofit Tech for Good

They were also one of the first nonprofits to utilize Myspace back in 2005 and Facebook Groups in 2006. For example, and as much as I love Sea Shepherd and appreciate their effort to be an early adopter in group text messaging, so far all of their text alerts have linked to their desktop site. I’d love to know of others?

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Get the 2010 eNonprofit Benchmark Study (It's Free! Also, Important)

NTEN

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! Here's a hit list of our high-level benchmarks from this year's study: Email fundraising response rates were.13%, 13%, and email advocacy response rates were 4.00%. How are my click-through rates? Steve Peretz, M+R Strategic Services.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. View more presentations from Amy Sample Ward. Highlights.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit. This is in line with the 2010 Online Giving Report.

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The Best Donation Platforms for Nonprofits

Whole Whale

Founded : 2016 Givebutter is a fast-growing fundraising platform used by more than 30,000 good causes – from youth groups to the world’s largest charities. These groups have raised over $100 million annually using Givebutter’s modern forms, campaign pages, and event technology. Platform Fee: 1.5% Salsa Labs: Salsa Engage.