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Spring cleaning: How to do a social media audit

Candid

Then, use your personal account and go to each profile to see what the average user sees when they search for you. Landing pages or links: This includes the link in your bio and buttons on platforms like LinkedIn and Facebook. This actually happens more often than you might think: 16% of Facebook accounts are fake or duplicates.

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HOW TO: Merge Your Nonprofit’s Facebook Community Page with Your Official Page

Nonprofit Tech for Good

Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

Affiliate programs, organic search traffic and even offline advertising scored higher than social. By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. By comparison only 70% of small businesses use Facebook as part of their online strategy.

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10 Most Popular Posts of 2010

Nonprofit Tech for Good

Google searches likely had a big effect because other posts got a lot more buzz on Twitter and Facebook. Five Most Common Mistakes Made by Nonprofit Admins on Facebook. Four Reasons Why Nonprofits Should Reconsider Facebook. HOW TO: Add Your Nonprofit to Facebook Places and Claim Your New Places Page.

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ATTN Facebook Admins: Two Changes to the Static FBML App That You Need to Know About

Nonprofit Tech for Good

Seemingly every time I login to Facebook these days, something is different. Well, there’s two more changes that Facebook Admins need to know about and they are related to the Static FBML App: 1) You can no longer create a Custom Tab and make it your Default Landing Tab. I realize that Facebook has to make money, and they are.

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Where Does Your Nonprofit Stand: 15 Social Media Statistics

TechImpact

50% of B2C marketers said Facebook was an effective tool, but only 34% of B2B marketers said the same. 58% of marketers involved in social media for over 1 year have seen a rise in search engine rankings. Of marketers who paid for adverts on social media, an overwhelming 90% paid for space on Facebook (second was LinkedIn with 20%).

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The Big 3: SEO, Email and Social

NetWits

Search Engine Optimization. Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). The trick here is to look for words and phrases that have low competition and high month global searches.

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