Roundup of 2009 Online Giving Stats
Robert Weiner
MAY 5, 2010
69% of the organizations they looked at raised more online in 2009 than in 2008, while 31% raised less. Most organizations saw declines in average gift size. Small organizations grew fastest. Email open rates remained steady at around 20% but click-through rates declined. The average gift size was $80.80.
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