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Roundup of 2009 Online Giving Stats

Robert Weiner

69% of the organizations they looked at raised more online in 2009 than in 2008, while 31% raised less. Most organizations saw declines in average gift size. Small organizations grew fastest. Email open rates remained steady at around 20% but click-through rates declined. The average gift size was $80.80.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. View more presentations from Amy Sample Ward.

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2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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Email Still Rules: A Webinar Series from NTEN to Step Up Your Email Marketing

Amy Sample Ward

Join NTEN for this 4-part webinar series hosted by Triplex Interactive, a division of InfoGROUP to learn how to become a more effective email marketer, communicator and fundraiser. This is a series that is recommended for folks who can answer yes to the following questions : Do you use an email tool or CRM to manage your email?

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Matching Gifts Best Practices 2009

Robert Weiner

SupportingAdvancement.com has published the results of their 2009 survey on how nonprofits are handling corporate matching gifts --their fourth such survey. The responses came primarily from academic institutions, but also included significant numbers from healthcare, religious, and social service organizations. in last years' survey.

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2009 eCampaigning Review Released

Amy Sample Ward

I also referenced the report in my latest presentation slides about social media use by individuals in nonprofit organizations.). Resources or capacity are still an issue - the big organizations do better with online actions. 50% of organizations had databases that included 40% or more of inactive supporters. This is bad news!

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Women Who Tech Telesummit: May 12, 2009

Amy Sample Ward

What happens when the most talented and innovative women in technology who work with non-profit organizations and political campaigns get together for the day to discuss the most relevant issues ranging from the Women in Open Source to Fighting Sexism in the Tech Sector? Details: Date: May 12, 2009. You get Women Who Tech.

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