BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. If that’s the case for your organization, here are some realities you should be aware of before you ask them to take on that new social media channel. 1) Not All Social Media Channels Are Created Equal. Each social media channel (i.e. Facebook, Twitter, Flickr, etc.)

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2014

I’ve been going every year since 2009 to cover the event on my blog. Out of all the amazing speakers and discussions , I was lucky enough to sit down with Barb Newhouse, President & Chief Executive Officer. ” They set up daily messages on their web site and social media channels to let everyone what was going on.

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Nonprofit Tech for Good

OCTOBER 5, 2009

There are more than 65 million active users currently accessing Facebook through their mobile devices and that number grows daily. Many of those texts are being sent via Tweets on Twitter and Status Updates on Facebook. Tags: Facebook Flickr LinkedIn Mobile Technology MySpace Twitter YouTube.

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Nonprofit Tech for Good

JULY 20, 2010

in September of 2009, I had very low expectations. That said, in addition to being a great tool to build your e-Newsletter list , if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content. Post calls to action.

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Connection Cafe

JANUARY 14, 2010

Reading the news in early January, I came across a few “Top 5” and “Top 10” lists for a variety of topics tied to 2009. Would it be possible to sift through a year’s worth of engagements as an independent marketing consultant and boil down the lessons I learned in 2009 into a series of “Top 5” lists?

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Care2

MARCH 14, 2011

Online is the fastest growing fundraising channel for nonprofits! billion online - an increase of 40% over 2009. This compares to 5.97% in 2009. Email open rates for fundraising appeals fell slightly to 17.67% from 18.55% in 2009. This means building a website first not launching a fan page on Facebook.

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Care2

MAY 8, 2009

Below are key highlights from the study: 74% have a presence on Facebook with an average community size of 5391 members. See Frogloop’s recent article on Facebook Causes ). On Facebook, almost 40% of respondents raised money via fundraising, but 29% have raised $500 or less over the past 12 months. Thanks for this post.

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Care2

SEPTEMBER 7, 2009

Use an array of social media channels -- including Twitter , Facebook and crowd-sourcing to turn our small group of tech savvy supporters into a powerful fundraising force. The answer was clear. What We Did.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2011

From email blasts to Facebook pages, in many cases it’s now nonprofits that find themselves with channels in need of content. Now your nonprofits is the publisher managing your own communications channels, an Editorial Calendar can be a great way to manage your content pipeline. Flickr Photo by Yandel. Content is King.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

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Care2

JUNE 17, 2010

Facebook’s COO Sheryl Sandberg fired up the death of email debate at the Nielsen’s Consumer 360 Conference Yesterday. Interestingly, despite all the protests against Facebook’s privacy policy she also said that people entrust their personal info with social networks. Furthermore, in August 2009, 276.9

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NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. " They probably said the same thing about Facebook, Twitter, and other social media tools. The steady increase in online fundraising continues despite challenging economic conditions and declines in other channels.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

And, then it is an ongoing activity of f eeding and tuning your network as Howard Rheingold says it in this still very relevant article about building your professional network on Twitter back in 2009. Googling is great, but when I needed to know about content strategy, I tapped my network on Facebook.

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NetWits

DECEMBER 13, 2010

Learn why they are involved, what motivates them, and engage them through different channels. As donor acquisition declined from 2005-2009, peer-to-peer fundraising was one way to find new donors. All of these incentives helped increase event revenue from $100,000 in 2008 to $180,000 in 2009. Highlight Participant Stories.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 30, 2008

In less than 24 hours, I've raised $806 to help children in Cambodia using a new feature in Facebook Causes. Not two minutes had passed after I set up my birthday campaign and added it to my profile, I got pinged from Facebook friends asking how they could install it. Celebrating Birthdays is definitely part of Facebook culture.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

The first part of the problem is that India still has low literacy rates - the 2009 Annual Status of Education Report shows that between classes 1 to 8 only around 40% of children can read a class 2 level text in their own language and an even lower 23% of children can ready easy sentences in English - sentences of the kind "What is your name?"

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. Facebook Ladder of Engagement. (Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ). … Read More

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Connection Cafe

JANUARY 21, 2010

Top 5 Lessons Learned in 2009: Participant Fundraising. There are so many opportunities to put this channel to good use. Facebook, Twitter, YouTube) to promote your event and recruit participants. What worked for your organization in 2009? From these, I pulled together this set of lessons learned. The 5/50 rule.

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Care2

SEPTEMBER 22, 2011

What kind of content should they be sharing over Twitter and Facebook? So why would anyone on a “social” platform like Facebook or Twitter want to read boring tweets or updates? Communications should be Multi-Channel. How do you engage millenials who have “limited attention spans?” Probably not.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. The original Seafood Watch iPhone app was released in January 2009. Can you tell me how the channels support and enhance each other? What were some of the results? Will it have fundraising?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2011

Launched in 2009, the third match day will happen on Wednesday, November 16th. So far, the Give to the Max Day events in 2009 and 2010 have raised $14 million and $10 million respectively, more than in any other community. Jeff Achen gives us the inside view. Good luck and Go Minnesota! Guest post by Jeff Achen, GiveMN.org.

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NTEN

JUNE 29, 2011

Back in the day – you know, 2009 – we had to search these things out. Now they come to us, through Facebook, Twitter, and email. Or do: maybe they'll make another video like this one (complete with integrated marketing channels ). Keep them coming. Don't say bad things about Grand Rapids.

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NonProfit Hub

SEPTEMBER 25, 2015

Coca-Cola used Twitter hashtags, Facebook pages, interactive kiosks, TV ads, email marketing, YouTube videos—you name it. Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. Get Started.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed. When influencers and supporters talk about your work online, you’ll respond quickly on the right channel with the right call to action!

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NTEN

APRIL 27, 2009

According to a survey conducted in March 2009 by NTEN, Common Knowledge , and ThePort , social networking has become an integral part of nonprofits’ online strategy. You may have already suspected that, but now you can get some hard numbers to justify that Facebook page you've been keeping so tidy and au currant. It’s free! >

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Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

Since 2009, we’ve posted a weekly first-person success story and podcast on our My Story blog. Because of the project’s scale, we opted to use Twitter as our communications channel instead of Facebook. .” # 150jobs – ow.ly/dm4V4. Goodwill Industries(@GoodwillIntl) September 3, 2012. How are you defining success?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

I thought it would be useful to blog about how to create a strategy for using these channels. in 2009 reminds me of Web 1.0 Will people give through Facebook? An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application."

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2009

I had no idea what Twitter was or what it was for, but I had heard of it in the traditional media channels. Interestingly, after I started a Lend4Health Group on Facebook and posted a blurb about it on the site, I noticed that "Lend4Health'ers" (loan recipients and lenders) started to join Facebook themselves. Bridging Silos.

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Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

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NonProfit Hub

NOVEMBER 22, 2016

Named one of the most influential women in technology by Fast Company and one of BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. He is a regular contributor to Philanthropy News Digest and the Huffington Post IMPACT Channel. Kivi Leroux Miller.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2010

The nonprofit Generations of Hope is competing in the top category, for the $250,000 prize, approximately 1/3 its operating budget in 2009. Those who use Facebook, Twitter and Linked-In solicited the support of friends and followers. E-mail to personal and professional contacts seems to be the most effective channel.

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Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. Turning Facebook Followers Into Change Agents 100,000 followers, and you still want more.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

It’s easier to understand the culture behind tools like Facebook and Twitter when you spend some time posting your own pictures and experiences. That you feel it is okay to spend some of your work day investing in your knowledge and you gather wisdom from your professional networks, including via social media channels.

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Amy Sample Ward

FEBRUARY 19, 2011

If web users knew of someone else who needed help, 44 percent would ask other people in their social network to contact authorities, 35 percent would post a request for help directly on a response agency’s Facebook page and 28 percent would send a direct Twitter message to responders. Social media, like all technology, is developed by people.

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NTEN

OCTOBER 5, 2010

As the popularity and use of social media sites like LinkedIn, Facebook, and Twitter continue to grow at staggering rates, we can expect these tools to become more and more a part of everyday business for employees. HootSuite and Tweetdeck are organizational tools that help users manage their social media channels. What do you think?

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