NTEN

NOVEMBER 3, 2008

Well, The Social Organization has a piece on " Collecting All Social Media Metrics " That's a start. Dow Jones, of all places, has a white paper on " Tracking the Influence of Conversations " (We imagine many of the conversations they've been hearing over the past month involve Chicken Little.).

Technology 36

Technology ROI Flickr Social Media 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. Measure social media with key metrics for visibility, engagement and advocacy . I think it is important to have the conversation, but don't look at ROI in such a narrow - dollars only.

Social Media 95

Social Media Adopt Survey Media 95

Care2

APRIL 6, 2010

While benchmarks should be set realistically based on each organizations goals and year-to-year metrics, it’s always important to know what the average benchmarks are for the nonprofit sector and compare how your own metrics measure up. Don’t know where to look? Offering compelling reasons to join the file is critical.

Benchmark 71

Benchmark Measure Organization Convio 71

NTEN

JANUARY 14, 2013

Established in 2008 as a collaborative response to the growing number of complex elder abuse cases in NYC, the NYC Elder Abuse Center helps professionals, organizations, and systems prevent elder abuse and improve their response to it. Ongoing conversations in the Cloud The team accesses a shared Google Drive (formerly Google Docs) folder.

Social Media 96

Social Media Collaboration Org Media 96

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. at 8:21 am What a great conversation; fun to have but for the fact that it misses the point. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. I first heard Penelope Burk speak at the International Conference of the Association of Donor Relations Professionals in 2008. You need to continually build trust and loyalty with donors. The basics.

Donor 44

Donor Colorado Change Foundation 44

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. I'll be doing a presentation on a panel at the Museum Computer Network Conference in two weeks on this topic and in early 2008 for the Legal Services Corporation. You want to focus on the goals and outcomes (benefits) first - not the metrics.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Tech Soup

JUNE 12, 2012

Microsoft Lync is one of the least understood Microsoft product donations in the TechSoup catalog; however if yours is a larger organization that already runs on Windows Server 2008, uses Office Professional Plus 2010 , and has multiple offices or lots of work out in the field, it's definitely worth looking at. People in the U.S.

Green 55

Green Camera Phone Audio 55

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

What I’m most excited about is “networked learning&# – it is part peer learning, part content-delivery, and another part engaging people in the room and not in the room in conversation through the use of social media. From Conversational Keynote To Conversational Workshop. Hashtag Stats.

Reflection 103

Reflection People Network Colorado 103

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Usability is a Conversation. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

JUNE 20, 2011

Two or three years ago, you could have a conversation out in the open and have people organically join in. followers) – Stacey points to the difficulty in getting people to join in the conversation on Twitter. We thought we could generate a conversation but it didn't happen. from over 635,000 total followers. "No

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Referrals - percentage of visitors by top ten sources for past 30 days (April, 2008). I do share URLs to my posts, but try to link to a conversation. Paul notes, "I find a lot of ideas in the streams of conversation." Twitter As A Conversation Tool. Twitter for me is mostly a listening tool. Did it surprise?

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I was honored to be on one of the few nonprofit panels on the agenda. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. The nonprofit presence at SXSW has been growing steadily over the past couple of years.

Comment 97

Comment Artist Social Media Hype 97

Care2

JULY 26, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MARCH 26, 2009

“Its reassuring that despite the economic downturn most of the metrics they looked at, including average gift size, were flat or up compared to 2007,” said Robert Weiner, who provides technology consulting to nonprofit organizations. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining. I will do an overview connecting the idea of metrics to poetry. The audience will have ample opportunity to ask questions and respond. THIS is Iron Chef ???

Comment 50

Comment Open Source Social Media Drupal 50

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. Twitter is a component of our overall communications strategy, but not because we have specific metrics and goals in mind. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Deanna Zandt (DZ): How long have you been on Twitter?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

AUGUST 16, 2008

Has research been done to measure conversion rates, and, if so, what has it concluded? The most obvious metric is video view counts. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Has research been done to measure conversion rates, and, if so, what has it concluded? The most obvious metric is video view counts. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 31, 2007

60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages. May 31, 2007 | Amien Copyright © 2008, Care2.com 1 Comment | by Share Article in Care2 Case Studies Reader Comments (1) Nice reading! Thanks for the info! All rights reserved.

National 28

National Social Media Service Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

See3

MARCH 12, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman MAR 12, 2008 Why do people give charity?

Charity 40

Charity People Giving New York 40

Amy Sample Ward

MAY 14, 2009

A great example of using Twitter for real information exchange and for conversation. Very cool project from 2008: Twitter Vote Report. Web metrics, talking to people, emails (who opens, clicks, etc.). Helpful resources on Twitter: Pew Internet report. O’Reilly New Radar Report: Twitter and the Micro Messaging Revolution.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water’s September campaign. In 2008, even more people joined and raised over $1 million for clean water projects in Ethiopia. charity:water continues to be an innovator in the area of online fundraising. Obviously $.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Care2

MAY 15, 2009

A great example of using Twitter for real information exchange and for conversation. Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.). May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com Laura: What are your goals? Link to things that can be measured. All rights reserved.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Josh Bernhoff, Social Technographics 2008 3. Measurement.

Social Media 106

Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50

Care2

SEPTEMBER 10, 2007

Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! Copyright © 2008, Care2.com Q: How can nonprofits define and measure success with an online video?

Video 28

Video Interview Social Media Online 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2009

I participated in a lively exploratory conversation about "How do you evaluate network effectiveness?" 2008), in which he emphasizes the importance of designing evaluations to insure their usefulness, rather than simply creating long reports that may never get read or never result in any practical changes. . I also had an opportunity.

Social Media 90

Social Media Story Evaluation Media 90

Amy Sample Ward

APRIL 28, 2009

data from edison research from 2008 on podcasting listenership. Levelator - free, from Conversations Network, takes the raw audio and does the compression and leveling for you to give you a better sound file - this means you are just editing out ums and ahs instead of also editing balance between speakers, etc. Chad: baudcast.

Podcast 123

Podcast Support Files Audio 123

NTEN

MAY 27, 2010

In 2008, I helped start the Frozen Pea Fund against breast cancer. We monitor sites in real time, evaluate what's necessary to respond to, develop responses with PR, deliver responses the same way generated, monitor following conversation and alert Communications in daily meetings. Have a response process.

Social Media 62

Social Media Media Cancer Social 62

NTEN

NOVEMBER 30, 2011

Why are they the same size as the person whom I casually had a short conversation with at a conference I don’t even remember? As one example, you can view the building where Daum is located now, under construction in 2008. Some people are simply more important than others and we want to pay more heed to them. Usahidi means testimony.

Storytelling 87

Storytelling Story Mobile North Korea 87

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

For background, in the 3 previous NMC conferences I have been involved with since starting my job there in 2006- we’ve done mainly a “tag this conference” approach where we ask people to tag photos, web sites, blog posts e.g. 2006 , 2007 , 2008 where I cobbled together some summary pages using mainly my own Feed2JS code.

Social Media 81

Social Media Media Social Flickr 81

Care2

NOVEMBER 6, 2007

Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc.

Mail 28

Mail Social Media Online Fundraising 28