Trending Sources

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. Thoughts?

ROI 39

Cause Marketing: Selling Products Or Social Good?

Frogloop

Since the days of Edward Bernays , marketing has attempted to convince consumers of their hidden desire to buy products. Many leading members of the cause marketing industry feel that consumers are beginning to demand corporations not only provide quality products but also become responsible members of the community.

Got Your Ears On? How to Listen to Your Audience Using Social Media

NTEN

For associations and non-profits are wondering how to get in the game -- or how to figure out whether they should -- listening is the place to start. Maddie Grant and Lindy Dreyer are Chief Social Media Strategist and Chief Social Media Marketer at SocialFish, LLC Maddie Grant and Lindy Dreyer, SocialFish, LLC. Set up Google Alerts.

There is no spoon

SocialFish

Where we differ is in our approach to pushing the association industry to join in the revolution. Lee White calls it the "the cognitive dissonance that occurs when organizations attempt “community” marketing while operating internally as an authoritarian hierarchy." Or, for association staffers like me, you have to LEARN by DOING.

Come see us at the American Marketing Association’s Nonprofit Marketing Conference! | Beaconfire Wire

Beaconfire Wire

Posted Wednesday, July 2nd, 2008 at 9:04 am by Elizabeth (27 posts) Beaconfire will be exhibiting and presenting at the AMA Nonprofit Marketing Conference , which will take place at the Mandarin Oriental Hotel in Washington, DC, July 14-16, 2008. 05/26/2010: Don’t forget your content 05/24/2010: IE6 Is Dead. Long Live IE6!

Three ways associations can use Twitter

SocialFish

I posted the question "Any associations using Twitter? Use it for your e-learning programs: WOMMU - Word of Mouth Marketing Association's WOMMA University - twitter name: wommu Use it to build you conference buzz and for your real time conference communications: NTEN - Nonprofit Technology Network - NTC 08 conference - twitter name: 08NTC Do.

Tech Quick Take: MS Search Server 2008 vs Google Mini

Beaconfire Wire

Right now, we're in the midst of a website redesign that utilizes Search Server 2008. The search is fully integrated into the main website.

HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

What were the costs associated with facilitating the competition? March 4, 2008 | Carie This girl is on the ball! Almost free. Donors?

HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

What were the costs associated with facilitating the competition? March 4, 2008 | Carie This girl is on the ball! Almost free. Donors?

Five Fears Associations Have about Social Media

SocialFish

Loss of control over your marketing messages; - how do deal with negative comments about you; - how to empower staff to speak appropriately for the association; - how to manage the time suck; - what if we build it and they don't come? You know what they are. What else you got? Come hang out with me and find out the answers.

Twitter for Marketing 101

SocialFish

While I am sure Hubspot will not disappoint and will provide that at some point for marketers in general, Lindy and I are also planning on writing a webinar on Twitter , possibly more specific to associations. Attended a fab webinar on Twitter today, presented by Hubspot. In true 2.0 In the meantime, enjoy this one!

Think associations are not using Twitter?

SocialFish

Are you using Twitter on behalf of your association but not on the list? Non-Profit Pack [link] (home of the 2008 NTEN conference!) Check out this list, courtesy TwitterPacks. Go add yourself. Easy-peasy- lemon-squeezy. for government, social networks, open-source CMS, etc.)

Nonprofit Marketing 101

SocialFish

This seems particularly relevant for my association, which, like many others I am sure, needs to have a far more personal and human face in order to reach the audiences it strives to. Found a really great, really simple slideshow by Kivi Leroux Miller. Click through this - see what you think. View | Upload your own.

On Collins’ “What Makes Powerful Nonprofit Leaders” – a conversation with Association Trends’ 2007 Young and Aspiring Association Professionals

SocialFish

I was asked to start a conversation going with my fellow bloggers/readers and the other eleven 2007 Young and Aspiring Association Professionals (listed at the bottom of this post, who may or may not be familiar with this kind of blog-conversation format) as named by Association Trends back in November. Lobell and Paul M.

Visitor Studies Association Replaces Keynotes with Dialogue

Museum 2.0

It’s not often I wake up and think: I wish I could go to another conference this summer. In Houston. In July. My first reaction was skepticism.

Welcome to Our New Board Members!

NTEN

Rusty Burwell, American Lung Association. Rusty currently serves as Vice President, Data and Technology at the national headquarters of the American Lung Association in New York. His ALA career started with the Mississippi Lung Association as a Field Representative in 1983. love working with really smart and talented people.

American Express "Members Project" - 2008 Experiences - Interview with Belinda Lang

Influence

interviewed her Nov 5, 2008 at our Marketing and Online Communities Conference. And they were ultimately one of the second place winners.

Need design inspiration? One for you marketers!

SocialFish

This sounds random and not very interesting unless you are in publications or marketing, but seriously, have a look. When I plugged in my associations' very boring yellow and blue corporate colors, I got a whole ton of creative photos. Tags: creativity Flickr marketing cool tools OK - can't help it - I have to show you this.

One-to-One Marketing at the AMA Nonprofit Marketing Conference | Beaconfire Wire

Beaconfire Wire

More than 20 participants from a variety of nonprofit organizations benefited from Beaconfire’s and Blackbaud’s combined expertise in creating integrated marketing campaigns that produce results that shine. Share and Enjoy: Categories: Marketing , Nonprofits , Presentations. Long Live IE6!

The market for something to believe in is infinite.

SocialFish

And it just so happens that things feel like they are changing for me lately. So anyway. Please don't hesitate to contact me anytime.

Case Study: New Website for Revitalized Small Business Association

Wild Apricot Blog

As a slew of marketing studies remind us, most people make the Internet their first stop when they're looking for information. Getting online is no longer a "frill" for nonprofits, but a necessity — especially in a tough economy — and epecially for a small organization on a tight budget. read more

How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

You'll want to identify easy, simple first projects that flow from your organization’s internet marketing plan.  tags: nonprofit socialmedia ).

Alison Cherry, Online Campaigns & Marketing Director | Beaconfire Wire

Beaconfire Wire

“Causes&# challenge causes cascade of contributions » Alison Cherry, Online Campaigns & Marketing Director Posted Monday, January 21st, 2008 at 5:35 pm by Erika (9 posts) I’m excited on behalf of all of us here at Beaconfire to welcome Alison (Ali) Cherry as our new Online Campaigns & Marketing Director.

It’s All About Engagement | Beaconfire Wire

Beaconfire Wire

Skip to content Clients Services Portfolio About Us Contact Blog Home > Blog Recent Posts 07/16/2010: The Wisdom of the Old Spice Man 07/12/2010: Is your online campaign going to succeed? 05/26/2010: Don’t forget your content 05/24/2010: IE6 Is Dead. Long Live IE6! Comments, additions, and suggestions highly encouraged! Comments are closed.

Bread for the City

NetWits

The Challenge: Bread for the City wanted a new website that would create a more professional image, drive more support for the mission, and allow the organization to better integrate its online and offline marketing activities. Adrienne Ammerman, BFC’s development associate, uses this feature in a very clever way.

Nonprofit donors have more options for giving - Fort Worth Business Press

AFP Blog

Nonprofit donors have more options for giving - Fort Worth Business Press: "While these may be traditional ways to drum up money for a cause, such methods tend to be labor intensive for both the charity and for donors, said Aly Burroughs, the corporate marketing director for the American Heart Association’s Start!

Who Will Be the Next $100,000 Purpose Prize Winner? - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Wednesday, January 23, 2008 at 02:08PM | by James OMalley Civic Ventures is seeking nominations for the 2008 Purpose Prize.

Finance and Commerce

AFP Blog

Nationally, donations to charity slowed in 2007 over the previous year, according to a recent study from the Association of Fundraising Professionals. Even in good economic times — when the stock market is up, homes are selling and consumers are not reining in their

Socialfishing.

SocialFish

As the number two executive of a small professional membership association, I spent several years as a big fish in a really small puddle. first started blogging as a platform to develop my thinking about all kinds of association industry issues and record my journey towards getting my Certified Association Executive (CAE) certification.

Using video to promote a social networking strategy

SocialFish

As a social media agency though, we come across clients all the time (usually old-school marketers or PR types) who are just skeptical. They do.

ASAE Annual Meeting Blog Roundup | Beaconfire Wire

Beaconfire Wire

Of course, no post about the 2008 ASAE Annual Meeting would be complete without a mention of the YAP 80s/90s Dance Party extravaganza. 

The Mission Driven Volunteer

SocialFish

This is a guest post by Peggy Hoffman, CAE, President, Mariner Management & Marketing and Elizabeth Weaver Engel, M.A., No new ideas.

Bored of all this theory? Just want to get crackin'?

SocialFish

So you know associations should aspire to a customer service culture, as per the Seven Measures mantra. And you know there's a global paradigm shift towards the user, where you need to let your members have more of a collaborative voice before they abandon you for some other association that does that for them. 31-page e-book is here.

Blogging the AMA Conference | Beaconfire Wire

Beaconfire Wire

Skip to content Clients Services Portfolio About Us Contact Blog Home > Blog Recent Posts 07/16/2010: The Wisdom of the Old Spice Man 07/12/2010: Is your online campaign going to succeed? 05/26/2010: Don’t forget your content 05/24/2010: IE6 Is Dead. Long Live IE6! You can follow responses through the RSS 2.0 Comments are closed.

Does the Internet Inspire Youth Activism or Slacktivism?

Frogloop

The study draws on survey data from a sample of 400+ California youth aged 19–22 who were surveyed after the 2008 presidential election. Youth engagement in interest-driven online communities was associated with increased volunteer and charity work and in increased work with others on community issues.

YAPpy Friday update!

SocialFish

THANK YOU to everyone who has joined YAP , our Young Association Professionals group. This is not about how old you are, it's about how young you think and about how you can support the next generation of smart, strategic association execs. Tell your association friends to join! REMEMBER - anyone can join. LOTS to report!

NPCA & Google Maps Will Expand Our Parks | Beaconfire Wire

Beaconfire Wire

Share and Enjoy: Categories: Advocacy , Marketing , Our Clients , Web 2.0. 05/26/2010: Don’t forget your content 05/24/2010: IE6 Is Dead.

5 reasons to check out Beaconfire at NTC | Beaconfire Wire

Beaconfire Wire

Eric Eckl from our marketing team will follow that by “swallowing a flaming a sword while riding a unicycle, blindfolded!&# and also speaking on “Now You Have a Lot of User Generated Content: Tracking and Using It?&# 05/26/2010: Don’t forget your content 05/24/2010: IE6 Is Dead. Long Live IE6! from 3:30-5pm.

No personality? Here's how to get some.

SocialFish

mean your association! Tags: creativity branding strategic thinking marketing cool tools I don't mean you, of course! Sound familiar?

So, over on PITV.

SocialFish

Fantastic Use of Video in Association-Land - The American Cancer Society's project SharingHope.TV. An idea for attracting Gen-Xers to your association's local events. Chris Condayan (of the American Society for Microbiology) has a great video of the State of Media 2008. I posted a few videos recently of interesting things.