Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. Facebook was an uncharted territory for the Ocean Conservancy.

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Have Fun - Do Good

JUNE 20, 2008

Today, June 20th, is World Refugee Day , a day to raise awareness about refugees' rights, and to honor their experiences. million refugees outside their countries, as well as 26 million others displaced internally by conflict or persecution at the end of 2007." Become a fan of their Facebook page. Today, there is a total of 11.4

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ASU Lodestar Center

MAY 24, 2016

On one end, we see the excitement and fad of Facebook games such as Farmville or CandyCrush. These games are, well, just games but the benefit of these programs is that Facebook and as Zynga have the ability to see individual users’ motives to play these games, when they play them, how they play them, and who they are competing against.

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Game Change Arizona Badge 56

Wild Apricot

JUNE 27, 2008

changes in awareness or attitude) or tangible results (e.g. Toronto : Imagine Canada , 2007. Facebook Applications for Your Non-Profit Page. How to Set Up a Non-Profit Facebook Page. December 2007 (11). November 2007 (12). October 2007 (14). September 2007 (14). August 2007 (12).

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Knowledge Effective PDF Evaluation 60

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

Note from Beth: Last month I had the pleasure of presenting on a panel at Association of California Orchestras with Marc van Bree , an arts and social media blogger I met in 2007. All communications were strictly limited to my blog, Twitter and Facebook. However, I’m still slightly disappointed I didn’t make the goal.

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Nashville Twitter Blogger Contest 97

Tech Soup

MAY 13, 2011

Jen Burton, Community Director of Causes Fundraising Focus: Facebook. Causes is the largest Facebook fundraising application and most nonprofits are likely familiar with it. In 2007 when the platform launched, Causes grew in popularity and awareness as people used their Birthday Wish to raise money for their favorite nonprofit.

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Interaction Free Fundraising Cancer 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

Its main efforts involve working with major seafood buyers to help them shift their purchases to more sustainable options, and with consumers to raise awareness about the connection between the seafood they eat and the health of the oceans, and to create grassroots support for sustainable seafood. These days, useful also means context aware.

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Mobile Integration Strategy Green 111

Have Fun - Do Good

MARCH 4, 2009

For others, it is a day of political significance to raise awareness around women's rights. The organization is asking supporters to change their Twitter, MySpace, and Facebook avatars at 1:10 on Friday, March 6th to the "oneten" avatar. Numerous nonprofits and NGOs are organizing events and campaign to celebrate. Host your own event.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2009

This has been found in a number of surveys over the past few years (see Allison Fine's astute commentary on the recent Blackbaud survey here ) If we look back a year ago at donation trends on Facebook Causes, we also see the same complaint. The Long Tail of Facebook Causes. July 24, 2007. Causes Reports On Its First Year - $2.5

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Philanthropy Results Studies North America 51

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

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Social Network ROI Social Media Network 74

Amy Sample Ward

JANUARY 15, 2010

amysampleward : does growing a Facebook Fan page numbers count? ChristinasWorld : building a network of awareness is different from campaigning: 1) campaigning is about mobilizing action toward specific objectives . Good campaigns move away from awareness 2 spur action. Good campaigns move away from awareness 2 spur action.

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Campaign Org Social Media Measure 108

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

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Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

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ROI Social Network Social Media Advocacy 53

NTEN

SEPTEMBER 8, 2010

It also started Facebook and Twitter feeds to allow volunteer hosts find one another and discuss their party plans. The organization wanted a way to engage new and existing donors, develop its brand, create an online presence, and build awareness for its mission. . 2,160. Via Facebook ads. Join CMMB Facebook group.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2009

Barely a week goes by that I don’t see at least one status update or tweet from a nonprofit colleague lamenting a hacked personal account, including email, Twitter and Facebook. According to John Carlin, the Chief of Staff and Senior Counsel to the Director of the F.B.I, I’m not a lawyer.

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Social Network Network Law Social 96

Connection Cafe

APRIL 7, 2010

You’ll find people at the conference using it in Twitter , Delicious , Facebook, Flickr , and more. If you are here, remember to check in with your favorite location aware app. Finally, don’t forget to check out the Past Session Materials from 2009, 2008, and 2007. First off, watch for the #10ntc hash tag.

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Atlanta San Francisco NTC Chad 29

See3

MAY 28, 2007

It is fueled by easy-to-use blog software, social networking sites like MySpace and Facebook, and the online video phenomenon of YouTube, and a thousand other video sharing sites. These are the issues we are helping organizations navigate at See3. MoveOn did this in 2004 when they got people to make anti-Bush commercials.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

As bloggers and others give it closer scrutiny, we're hearing a debate about which Facebook App is better? See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time). Dave Winer describes in detail why Why Facebook Sucks.

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Convio API Nptech Summary 50

Connection Cafe

MARCH 19, 2012

Girl2Woman.org started as a small idea to raise awareness about the importance of sexual and reproductive health care throughout a woman's life. Outreach utilizing Girl2Woman.org skyrocketed our organic registration rates drove our Facebook following to record numbers.

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Convio Boston Skype Raise 29

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Submitted by Brian Reich, publisher of Thinking About Media I have been critical of Facebook Causes, almost from the day it emerged onto the scene. Facebook Causes followed the same path. But its not just Facebook Causes. The Facebook Causes platform doesn’t change that.

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Facebook Causes Challenge Communication 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

On Facebook: According to Non Profit Social Network Survey , 80% of respondents have a staff person dedicating 25% of their time to social media. So, how are people using Facebook? Measure success through awareness, not dollars. Majority of Facebookers are younger still. What people are up to now. More on this: [link] ).

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2008

Using Facebook and Linked but in the basic stages Gave an overview of some statistics of Internet usage/access of the world's population. They will be using Skype, Second Life, Facebook, and MySpace. She then asked us to talk in pairs about our experience with online networking and asked people to share.

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Australia Conference Guidelines Comment 56

See3

OCTOBER 22, 2007

Both HSUS and Oxfam’s primary efforts are on what Carie calls “the big four”: MySpace, Facebook, YouTube, and Flickr. This shows the viral potential of raising awareness in the social networks. On Facebook : I think everyone agrees it’s very early. 23rd, 2007 · No Comments Great post on the C*nvio Summit here from See3.

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America Social Media Myspace Second Life 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

In 2007, 92 people gave up their September birthdays to bring water to a hospital in Kenya. But how are you measuring along the ladder of engagement – from awareness to conversion to donor. In 2008, even more people joined and raised over $1 million for clean water projects in Ethiopia. Tell me about this year’s campaign?

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Interview Central African Republic Ethiopia Metrics 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2009

Goals The main goals were to raise awareness of childhood hunger in America, give people the tools to take meaningful action to help end this solvable problem, and create a case study from which non-profits and corporations could learn how to better use social media in their cause marketing. Twitter found that out in 2007.)

Causes 52

Causes Marketing Interview Pledge 52

Care2

MAY 27, 2009

an awareness study (before and after) what percentage of refers are coming from various sites. The comprehensive calculator tool calculates an estimate of cost and ROI for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or Twitter. The metrics for measuring ROI can be extremely varied.

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Social Media ROI Media Social 59

See3

AUGUST 6, 2007

awareness – you have to know the network exists 2. Meet people where they are, don’t make MySpace people come to Facebook or try to create groups that cross network platforms. 6 Aug 2007 Social Networking Bulletin – » Social Networks – The last post from Yearly Kos [.] 7 Aug 2007 lotusmedia 2.0

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Social Network Network Myspace Social 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. offer reliable situational awareness. . launched pilot program in 2007 to see if it worked. Disaster Online Newsroom [link] Blog [link] Twitter [link] Facebook Page [link] Flickr Group [link] YouTube [link] 5. set audience. affected people.

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ROI Social Media Slides Media 76

Nonprofit Tech for Good

JANUARY 18, 2011

Facebook: facebook.com/witness. WITNESS currently utilizes the following social media tools: YouTube, Twitter, Facebook, Flickr and “Video for Change” (blog). The blog has been the key standardized staple that helps to regularly generate content for readers, which then is further shared via Twitter and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2009

Sponsored Tweets or Hashtags is a form of click philanthropy and has been used by nonprofits on their web sites before it was common Facebook and Twitter. . That may seem like a small amount, it is important to remember that millions of people have played the game since its inception in 2007. Sponsored Tweets/Hashtags.

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Turkey Twitter Difference Fundraising 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2010

Sponsorship and Awareness: Events, education or awareness campaigns, etc. The Case Foundation's America's Giving Challenge , was one of the first large scale contests launching in 2007 and giving away $500,000 to spur citizen philanthropy and nonprofit adoption of social networking sites.

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Contest Case Study Social Media 95