Amy Sample Ward

JANUARY 15, 2010

amysampleward : does growing a Facebook Fan page numbers count? ChristinasWorld : building a network of awareness is different from campaigning: 1) campaigning is about mobilizing action toward specific objectives . Good campaigns move away from awareness 2 spur action. Good campaigns move away from awareness 2 spur action.

Campaign 108

Campaign Org Social Media Measure 108

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. On Facebook: According to Non Profit Social Network Survey , 80% of respondents have a staff person dedicating 25% of their time to social media. So, how are people using Facebook?

ROI 50

ROI Social Media Measure Media 50

NTEN

SEPTEMBER 8, 2010

It also started Facebook and Twitter feeds to allow volunteer hosts find one another and discuss their party plans. The organization wanted a way to engage new and existing donors, develop its brand, create an online presence, and build awareness for its mission. . Online Metrics as of June 23, 2009. 2,160. Via Facebook ads.

Campaign 65

Campaign New York City Community Build 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

As bloggers and others give it closer scrutiny, we're hearing a debate about which Facebook App is better? See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time). Dave Winer describes in detail why Why Facebook Sucks.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

In 2007, 92 people gave up their September birthdays to bring water to a hospital in Kenya. But how are you measuring along the ladder of engagement – from awareness to conversion to donor. Identify the key metrics that matter for you and remember: the greatest analytics engine of all is the human brain! Obviously $.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. offer reliable situational awareness. .

ROI 76

ROI Social Media Slides Media 76

Care2

MAY 27, 2009

I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out some key metrics and useful case studies. The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2009

Goals The main goals were to raise awareness of childhood hunger in America, give people the tools to take meaningful action to help end this solvable problem, and create a case study from which non-profits and corporations could learn how to better use social media in their cause marketing. Twitter found that out in 2007.)

Causes 52

Causes Marketing Interview Pledge 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2009

Sponsored Tweets or Hashtags is a form of click philanthropy and has been used by nonprofits on their web sites before it was common Facebook and Twitter. . That may seem like a small amount, it is important to remember that millions of people have played the game since its inception in 2007. Sponsored Tweets/Hashtags.

Turkey 95

Turkey Twitter Difference Fundraising 95