Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? And what’s most important to communicate to donors as the year comes to a close?

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EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. Is there something you can do now to influence their end of year gift? You are 8 times more likely to get a response from a text message than a voicemail or email. Two weeks later, you get their end-of-year appeal in the mail.

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EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. This isn’t just a good idea at the end of the giving season!

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. 1) Audit Last Year’s Communications. What are the strategies and tactics that best helped you achieve your goals last year? Review your end-of-year fundraising goals, but think deeper. Here’s how to start.

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CauseVox

SEPTEMBER 13, 2023

If you think Year-End and GivingTuesday are business as usual this year, think again. Year-End has the potential for large returns, with 30% of annual charitable giving taking place in December alone – but what about the philanthropic challenges to contend with? dip in donations. Set campaign goals and objectives.

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Bloomerang

OCTOBER 30, 2023

As the season of giving approaches, I couldn’t help but think of the similarities between year-end appeals and the seasonal focus of spreading joy and granting wishes. As we’re preparing for our year-end appeals, can you offer some advice on how we can infuse our year-end appeals with the magic of the season?

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Bloomerang

NOVEMBER 8, 2023

Year-end appeal strategies ask you to start planning in the summer and then to implement the drive in mid-October. If you’ve procrastinated and now you’re late starting to plan your year-end appeal , don’t worry. Follow this plan for your year-end appeal strategy We’ve done the work for you.

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Candid

SEPTEMBER 27, 2023

It’s that time of year again, where we trade in our flip flops for sweaters and pumpkin-spiced lattes. It also signals the arrival of a season of significant generosity—with nearly 37% of giving occurring in the final three months of the year. Make sure that your appeal stands out by reading these four titles.

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Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. In fact, 30% of annual giving happens in December , and about 10% of all annual donations come in the last three days of the year. Why is the End-of-Year Giving Campaign So Important?

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sgEngage

OCTOBER 17, 2023

The nonprofit fundraising numbers make a compelling case for a strong end-of-year effort. A remarkable 30% of annual giving occurs in the last three months of the year and 12% of giving occurring in the last three days! Accuracy should be a starting point to ensure your request for support punches through the noise.

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Bloomerang

DECEMBER 13, 2021

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Tip 2: Send online and offline appeals.

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Neon CRM

DECEMBER 6, 2023

For most nonprofits, December is the busiest time of year. You may be balancing your final push to reach your fundraising goal with event planning, donor meetings, board meetings, and planning for the new year—and that list doesn’t include all the things you do outside of work, either. This year, 114 of them gave again.

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Neon CRM

SEPTEMBER 7, 2023

For many organizations, year-end fundraising campaigns represent a significant portion of their annual revenue. Spending some time planning your year-end fundraising activities will help you connect with donors, inspire them to support your work, and start building donor relationships that will carry over into the next year and beyond.

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Bloomerang

NOVEMBER 13, 2023

Does the phrase “segment your appeal” make you feel anxious, stressed, or worried? You may be asking yourself: Are we segmenting right now? If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? Good news—you do!)

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. Nonprofits are hopeful that they can re-engage their donors from last year with a new eye on what’s ahead for the future of fundraising.

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Bloomerang

SEPTEMBER 14, 2022

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. 27% were only sending out 4-5 appeals.

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Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. Here’s what to expect: Year-end giving statistics roundup.

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Nonprofit Tech for Good

JULY 30, 2023

By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

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Candid

NOVEMBER 30, 2022

It’s that time of year again. The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. There is still a lot of year-end giving to go around. billion to charity, which represents a 4.0%

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Get Fully Funded

JUNE 25, 2023

It’s what happens at the end of the day when your nonprofit is doing what it was created to do. The donor may have some interest in how you run your nonprofit day to day, but by and large she cares about the end result. End the story effectively. The ending is yet to come, and you will need them to make it happen.

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M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Launching a Giving Day can help build a strong, banner campaign, any time of year.

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Candid

NOVEMBER 14, 2023

People are more generous at the end of the year. So, a year-end fundraising goal and plan is important for nonprofits to take full advantage of donors’ kindness. That means most nonprofits are spending more time and resources bringing in new folks every year than they are keeping them.

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Pamela Grow

AUGUST 2, 2023

We’re in the dog days of summer… And that can only mean one thing — year-end fundraising season is upon us! The numbers are down, but you’ve still got plenty of time to end the year ahead — far ahead — of your goals. Why end-of-year fundraising? Consider the following: How did you do last year overall?

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Bloomerang

DECEMBER 7, 2023

In the spirit of last-minute year-end fundraising actions , feel free to cut and paste this letter into your email, make any edits you think necessary, and get it out. At the end of the post, I also suggest two ways to pilot the draft before sending it out. We’ve done the work for you. What is a gift of significance?

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Get Fully Funded

OCTOBER 3, 2022

It’s time to plan for the most productive time of the year – Year End Fundraising Season! 12% of annual giving occurs on the last 3 days of the year. of nonprofits start planning their year-end appeal in October. 12% of annual giving occurs on the last 3 days of the year. That’s HUGE!

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Bloomerang

OCTOBER 16, 2023

Does thinking about meeting your year-end fundraising goal give you night sweats? What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Before you ask, tell your donors the impact they made this year. I want you to know the impact of your gift this year.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Far too often, I see groups that end here. This series would consist of a string of emails tailored to respond to the engagement medium. This engagement series of emails would continue for a definite period. 5) Engage new donors into an online stewardship email series.

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CauseVox

NOVEMBER 23, 2021

What Is A Fundraising Appeal? A year-end fundraising appeal is the persuasive content a nonprofit organization uses to ask for financial support for at the end of the year (aka during the height of the giving season). 3 Benefits Of A Great Fundraising Appeal.

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sgEngage

DECEMBER 6, 2022

As you begin planning your final fundraising push for the Season of Giving, make a point of honoring multiple faiths and cultures by creating a more inclusive end-of-year appeal. For instance, have you considered including winter solstice celebrations in your holiday gift appeal? There are 2.5 million Hindu-Americans.

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Bloomerang

NOVEMBER 3, 2021

End-of-year fundraising season is upon us, and if you’re like most fundraisers out there, you’re probably frantically trying to write killer appeals. Trust me when I say that this is something you can’t afford to just put off until next year. A good appeal describes a need and shares how the donor’s gift will be used.

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Bloomerang

DECEMBER 8, 2021

In order to hit your end-of-year fundraising goals, you need to get your asks in front of people when they’re feeling especially generous. And because nonprofits like yours see a significant increase in the number of donations during the last month of the year, that means sending more emails than you normally do. .

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Neon CRM

MAY 31, 2023

This fundraising metric shows us that, while digital appeals are a great way to reach donors, direct mail should still have a place in your fundraising strategy. It can be difficult to track people who read a direct mail appeal and respond by donating online. Report The Nonprofit Email Report Learn More 4. 37 Million U.S.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

By creating an informative message that appeals to the general public, you can promote your mission and incite change. PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. How to Leverage For-Profit Advertising Tactics for Free. Step 1: Create the message.

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M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising.

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The Modern Nonprofit

SEPTEMBER 14, 2021

Estimated Reading Time: 3 minutes Key Donor Segments for a Better Year-End Appeal. Do you want to craft a more effective year-end fundraising appeal? This means you shouldn’t overlook (or undervalue) people who have already donated to your nonprofit this year. recurring donors.

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Bloomerang

OCTOBER 13, 2021

As you probably know, most nonprofits bring in the majority of their revenue at the end of the year. To make the most of this end-of-year giving season , I recommend taking the time to do a simple and inexpensive task that will inspire donors to be even more generous: calling them. . You feel fantastic. .

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Network for Good

OCTOBER 14, 2020

We’re well into the giving season and the clock is ticking to put together a successful year-end appeal. Focus on the essential elements of a year-end appeal to catch your donors’ attention during this season. A strong year-end appeal increases the odds that your supporters will pay attention and respond.

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