Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

The Haiti crisis demonstrated that text to give fundraising can be a powerful tool, particularly as an "early responder" fundraising technique in disaster. Tags: mobile. Or be bailout for our nonprofit. I like the way that Allison Fine reflected on this question last week. It may not make sense for your nonprofit to get mobile .

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks. Tags: socialmediametrics ROI. Photo by Caveman92223. Make a note of the obvious numb ers.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. Twitter on Paper Icebreaker.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Use Time Management Techniques. Make Time for Reflection.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

We've been working on what started out as the a chapter on Metrics and ROI. And because listening and learning more techniques versus outcomes - and techniques that you need to use continuosly, those became the dotted links knitting the outcomes together. . Tags: Books. We adapted it for social change.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. So, I have no idea why this page was tagged with NpTech. What do you think? " You read an excerpt here.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The I’ve using the technique to deliver conversational keynotes at conferences. The Colorado Trust blog has notes here.). Some Reflections.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI. Conversations.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Says Tom, "We don't talk about Facebook or Twitter. Tags: movement building. We talk about how using the tools expands our mission."

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Posts that share studies or research studies about the ROI of Facebook: A study about the effectiveness of Facebook Pages as marketing tools or Measure Everything! I also do the same sort of notes for different promotional techniques and I look at the increase (or decrease) in the number of fans: Suggest to friends. Tagging photos.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Tags: socialmediametrics.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? When organizations use Twitter to promote themselves, it’s largely about playing a role. Trust me. They want to connect.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. I'm looking for a few good posts on Social Media, ROI, and Nonprofits. Tags: guest blogging. I used PostRank to evaluate the engagement of posts. Have a post?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. Tags as a metric. But jet lag and three lattes makes that difficult.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I asked a question on Twitter and he answered. He introduced me (virtually via Twitter) to Alistair Croll , co-author of their forthcoming book called " Watching Websites ," a deep dive into web metrics and monitoring.

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Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, I would pay attention to the titling and tagging of videos when you are uploading them.

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Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, I would pay attention to the titling and tagging of videos when you are uploading them.

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YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. Twittered - for velocity.

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NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. Get them on Facebook and Twitter. It's just one step away from looking at ROI. This started a twitter hashtag #squirrel. Now, anyone can log in to monitor this.

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NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. On site/Off site : Using your own website and email list are necessary.

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