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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds.

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

Twitter is in flux. And email ROI and online giving is up, up, up! 83% have a Twitter Profile. On average, your followers should grow 23% annually on both Facebook and Twitter. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers. Source: CDW.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video Stats: How Video Impacts Constituent Behavior.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Compile stats to share with executive staff. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Be insistent and firm that your nonprofit needs to embrace social and mobile media. Asserting yourself at work is often the missing piece to success.

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SociafyQ - Free Social Media Tracking and Analytics

Wild Apricot

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn.