Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

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Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 7) Is your nonprofit monitoring your Website stats to see how much traffic is coming from Facebook, Twitter, MySpace, LinkedIn Groups, etc.? [ [link] ]. 25% Twitter. [ [link] ].

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Are you tracking Return on Investment (ROI), and how? Title: CEO.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. 20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

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Amy Sample Ward

MARCH 14, 2009

You can always reach me on email or Twitter - or follow this blog and my Twitter stream for updates. Future of social networks. Social Media Nonprofit ROI Poetry Slam. Tags: conference sxsw events. Let’s connect! Saturday, March 14. Mobilizing your online community. Nonprofit & Your Startup.

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Tech Soup

AUGUST 12, 2009

You understand how to track the success of your programs, but when it comes to social media you're at a loss. Tags: E-Learning E-Learning Social Networking Training Web 2.0 How do you show that this new technology is something worth the staff time invested? Pacific time.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. (A

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Web filtering not only blocks pornography and spyware, but continues on to sports, entertainment, politics, and social networking. Or bring water to a parched village via Twitter ? Tags: guest blogging ROI. Group policies restrict users from changing their desktop colors or setting the system time.

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Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

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Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

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Myspace Teen Facebook Social Network 190

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

The Technovist offers some 5 tips for nonprofits to get started with social networking sites. Michelle Murrain adds that she won't sign up until the content is more compelling and the social graph is open. Tag your post with "net2thinktank." And now for a chuckle from LOLnptech about twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. This started a twitter hashtag #squirrel. I shared some learnings from my Birthday fundraiser on Twitter and Facebook. Tags: 10ntc metrics. Our task was to present.

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Social Media Measure Jordan Tips 95

Amy Sample Ward

MAY 14, 2009

New ‘WSJ’ Conduct Rules Target Twitter, Facebook - The Wall Street Journal circulated a newly compiled list of "professional conduct" covering social media, social networking, and so on. Tags: roundup bookmarks. These are some links I wanted to share from May 14th. Find me on Delicious for more!

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San Francisco Bookmarking Web Delicious 100

Amy Sample Ward

APRIL 30, 2009

FreePress , Democracy In Action , Rad Campaign , Convio , Care2 , NTEN , Massey Media and Network Solutions. You can also reach out on twitter @womenwhotech or our Facebook group. Tags: community events conference event technology women wwt. Questions, comments? Email Allyson anytime at Allyson@womenwhotech.com.

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Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Allocate specific chunks of time for your social media execution. .

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Scored 10 How Much Time Does It Take To Do Social Media? Twitter As Charitable Gift Spreader.

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Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Twitter surprisingly drove most of them. on Friday Feb.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

ASHA (nonprofit) social media guidelines. Intel Social Media Guidelines. IBM Social Computing Policy. Charlene Li's Wiki of social Media Policies. MindMap of Social Networking Policy Discussion. Laurel Papworth: Social Media and PR Crisis (had lots of policy links). Tags: policy. World. . .

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. There needs to be discussion.

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Care2

NOVEMBER 22, 2010

On one hand, Twitter only had 6% of internet users on its platform after two years. In its current format my gut says no - unless you are a visitor based nonprofit such as a museum, aquarium, zoo, etc who can really take advantage of some of the current marketing perks to determine if the ROI is worth it. It depends on who you ask.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

If your nonprofit is not taking advantage of free tools like Add This , a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause , then your nonprofit is missing out on some big marketing opportunities. Tags: ROI. Moderate* 10.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

There’s no doubt that social networks are allowing organizations to connect with and recruit non-traditional volunteers in new ways. At hi s organization, he told me, the system blocked anything with the word “Facebook,” and online social networking was forbidden because the boss thought irrelevant for volunteer coordination.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

Wendy balances her personal/organizational social media profiles. When she uses her personal social networking or twitter account, her rule is not to say anything that would embarrass her mother. How would you explain a in few minutes to your executive directory the value and benefits of social media that are tangible?

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Social Media Director Media Social 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Allocate specific chunks of time for your social media execution. .

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Social media is described in terms of the mission, not the tools. While the board wasn’t against technology or social media, it was a little bit of a mystery.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

The book will take a look at how social media is facilitating a shift from organization to working in a more networked way. We've been working on what started out as the a chapter on Metrics and ROI. We did a riff on KD Paine SobCon ROI of Relationships in Social Media that I covered on my blog earlier this month.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We (marketing and development) already knew the power of viral marketing through Twitter, FB and You Tube, but we had to back it up w/ research to prove it to our directors and senior management team. We started using You Tube, FB and Twitter – saw the positive impact it had in getting our message out and then told senior management about it.

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Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Word of mouth, etc. Leave comments on blogs.

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Track Social Media Media Advocacy 41

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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Connection Cafe

AUGUST 20, 2013

Then, perhaps it is time to develop a social media site for your event on its own. We shouldn’t see the same post each day on our Facebook timeline or Twitter feed. For your Twitter conversations, consider creating an easy to remember hashtag, request participants to use this tag to help you track conversations about your event.

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Social Media Share Media Social 39

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Right before I gave my keynote, My Charity Connects shared this video about why it is important for nonprofits to embrace online fundraising (and social media). Using Twitter To Research The Audience Before, During, and After. The conference hashtag became a top trending topic keyword on Twitter in Canada during the keynote!

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