Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Social Media Media Social Stats 250

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

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Social Media Media Management Social 247

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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email Rate ROI Social Media 52

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. A social media following doesn’t guarantee that exclusive pedigree.

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YouTube Industry Leadership Podcast 221

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. From these questions, our national study, How Strong is Your Social Net?

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Arts Social Media Studies National 110

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement.

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Benchmark Studies Metrics Digital 64

M+R

MARCH 11, 2024

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.

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Mail Results Benchmark United States 73

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Sprout Social. By Sacha Evans.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2013

Note from Beth: Two years ago on this blog, Porter Gale published a guest post asking “ Can Social Media Save Lives? ” and described how Amit Gupta was leveraging his network and social media to find a bone marrow match. Social Media is Saving Lives. How’s That for ROI? by Taryn Degnan.

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Social Media Life Media San Francisco 126

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Tags: otherblogs roi facebook metrics. for TechPresident. You can read the full post here. What do you think?

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Case Study ROI Facebook Studies 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI?

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Case Study ROI Social Media Wikispaces 50

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific).

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ROI Case Study Metrics Student 135

Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

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ROI Social Media Media Social 59

TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. I have been working social media sites daily for 4.5

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ROI Integration Question Facebook 248

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. But as Kathy pointed, “The thing is, social media is not a grantmaking strategy.

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Social Media ROI Media Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. Here's the social media policy I created for Beth's Blog. The process around policy - that is the discussion, buy-in, and education - is so critical for effective use of social media.

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Policy Social Media Media Social 100

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 2020 Social Media Size Guide ). Add a pop-up!

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Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

My last deep dive into social media and health care was when I delivered this keynote for a health care organization so this was an opportunity to see how the field has progressed. Some reflections: Health Organizations: Social Media. I introduced some concepts about Social Media ROI and steps to making a case.

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Social Media Reflection Leadership Media 96

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Effective Social Media. Example: Red Cross.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive.

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests ? Do they get social media? Source: Extreme Foods. Do we have a relationship?

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Contest ROI Online Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. Photo by M. Schenekenberg.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. This is a new and improved version of the Social Media Case Study Slam I organized at the NTC last year. The audience will have ample opportunity to ask questions and respond. What do you think?

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Case Study ROI Social Media Studies 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2008

He tweeted this morning about some quick reflections on social media ROI: To know ROI of social media compare to paper base outreach. Read the full post here : Tim, I'd love to see the case study you describe in your post! Printing 1000 leaflets doesn't mean 1000 leaflets get read. A blog post does.

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ROI Social Media Media Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Return on Investment is what many executive directors may be thinking when social media strategy comes up.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. The results of two new research studies about nonprofits and adoption of social media were released this week. Measure social media with key metrics for visibility, engagement and advocacy .

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Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

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ROI Results Community Online 66

Volunteer Hub

MARCH 26, 2021

Your organization can use VolunteerHub to send group emails and texts, integrate your volunteer program and social media platforms, and encourage friendly-competition through a points-based reward program. Gateway Pet Guardians Create a Unique Points-Based Reward Program Using VolunteerHub’s Gamification Module ( Case Study ).

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Volunteer San Diego Case Study ROI 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? Time spent = amount of outreach compared to number of venues We do not use a formula to determine if a social media campaign was successful. Media coverage - Tv, blogs, newspapers Was it worth it? If the numbers are good?

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Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

For the NTC ROI of Social Media Panel , the awesome panelists will do a case study slam. The case study presenters will include representatives from nonprofits using social networks or other web2.0 Each case study will focus on a different aspects. Have you ever presented Pecha-Kucha style?

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ROI NTC Social Media Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  In that post, he describes one technique - make yourself a public case study.    So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  And once you jump into social media, how do you track and measure success?

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Digg ROI Twitter Slides 88

sgEngage

SEPTEMBER 11, 2023

Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Social media is a great place to activate your support base as peer-to-peer marketers for your golf tournament.

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Charity Create Sponsor Sample 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. But the real learning came from a couple of ROI cliff hangers. Paul has to use ROI techniques to help the organization make the best decision.

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ROI Slides NTEN Reflection 85

Whole Whale

JANUARY 26, 2022

So here is a 7 step road map to get started: Find and study the data Google Analytics for web traffic Email database CRM Donor database Other program/services data Course: Understanding Google Analytics.

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Americorp Training Train Digital 98

Allegiance Group

APRIL 15, 2024

Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Does direct mail work? Yes, direct mail fundraising does work.

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Mail Fundraising Nonprofit Channel 52