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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. It’s the New Year and all of us are bubbling over with resolutions. What about our websites?

Websites 272
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial.

Digital 296
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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. 3) Embedded opt-ins and donation forms in blog and news content. About the Author. to secure a lead [i.e., 1) Top bar opt-ins and links.

Websites 337
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content.

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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets.

Language 246
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. It’s the New Year and all of us are bubbling over with resolutions. What about our websites?

Websites 130