article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. Why the Open Data Project?

email 334
article thumbnail

5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

To help you understand this, let’s look at Campaign Monitor’s research which states, that ‘ donors prefer email.’ Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”. Avoid using any spam buzzwords in the subject line. .

email 85
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Create custom graphics for powerful quotes, statistics, and call-to-actions. Don’t be a photo tag spammer either!

Twitter 355
article thumbnail

Has Your Nonprofit Considered Race and Class in Your Social Media Strategy?

Nonprofit Tech for Good

These groups now claim about 30% of the site’s user base, according to third-party statistics website Quantcast.com. Then late in 2007 and throughout 2008, the spam on Myspace started to become overwhelming, while at the same time the naysayers and fearmongers were growing larger and louder.

Classes 210
article thumbnail

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

million) due to spam filters ( EveryAction ). million) due to spam filters ( EveryAction ). However, nonprofits lose 20.18% of their revenue due to spam filters. 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation ( The Big Give Research Initiative ). Click to Tweet. Recurring Giving.

Stats 279
article thumbnail

Do You Need to Register to Fundraise Online? A Crash Course

Get Fully Funded

According to 360MatchPro’s fundraising statistics report , online fundraising is only growing in popularity as 63% of donors in the U.S. Labyrinth’s guide to fundraising legal requirements discusses three cornerstone pieces of digital privacy legislation that nonprofits should be aware of: The CAN-SPAM Act.

Course 64
article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Graphics: Well-designed graphics can make statistics and data compelling, while delivering the transparency your constituents demand.

email 74