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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. Instead, advertisers will need to create Google’s new default search ad – a responsive search ad. What’s changing?

Search 59
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7 tips for preparing your nonprofit for a move to new software

EveryAction

Update your database policies. Update your database policies based on your new software platform (your new vendor or implementation partner should be able to provide some guidance here,) and set aside time for initial and ongoing training. Schedule a training session with them to go over policies and procedures.

Software 226
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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Drafting and testing. Writing multiple drafts for A/B testing on social media. Generating variations on hashtags and keyword searches. We’re seeing many organizations employ AI strategies and policies that guide integrations across departments. Do you often get the same questions or comments on your posts?

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

Adwords 52
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RAG-Enhanced Conversational AI: A Comprehensive Guide

Forum One

It is an important factor to consider when looking at not only designing a RAG-based conversational AI, but also when designing organizational AI policy in general. It’s important to be able to test various pre-trained models to determine which delivers the best results.

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Announcing Our New VP of Strategy

Forum One

Steven is energized by mission-driven work and the opportunity to support organizations that are experts in their sector, from climate to policy advocacy. We design new, fresh solutions based on tested, proven approaches.” He urges clients to: “Come to us with a hard problem. We’re excited to work collaboratively.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Have there been demographic, economic, or policy changes that affect your messages and offerings? Do you use analytics, surveys, testing, interviews?

Online 240