NetWits

MAY 17, 2011

With the continued growth of Internet usage, the rise of social media, and the smart phone revolution it’s likely that social fundraising will continue to play a significant roll for non-profit organizations (or start to play a growing roll for those organizations who don’t already participate in this type of fundraising).

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Fundraising Social Social Media Newsletter 279

NetWits

DECEMBER 1, 2011

So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Closely follow actions with messages that thank supporters or report on results – and then add a request for donations to support your cause.

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Giving Advocacy Rate Action 235

NetWits

JUNE 30, 2011

If I get four emails a month, even from an organization I like and all they do is ask for money … what kind of relationship is that? Most studies support that sending email on Tuesday, Wednesday, or Thursday will yield the best results. You don’t relate your work back to the life of your supporter. Prune or modify as needed.

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email Chad Cancer Hunger 256

NetWits

MARCH 25, 2013

So how can these already-engaged users help you spread the word and acquire new supporters? However, schools aren’t the only organizations jumping on board with this new marketing technology. By sharing the action they just took with their network of friends and followers! Free (and viral) marketing instigated by you.

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Online Map United States Interaction 207

NetWits

JANUARY 31, 2011

Someone who just donated to your organization, signed up for an event, purchased a product or became a member is clearly engaged enough to look at the message they receive from you shortly after completing one of the above actions. Show them how their support has made your organization better, and explain to them why you are so grateful.

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email Template Poll Social Media 220

NetWits

AUGUST 11, 2011

On average, organizations set up online events about 5.5 By successfully marketing online registration and providing extensive team captain training and incentives, some organizations have succeeded in getting up to 60 percent of participants actively using online tools for events. months before the event begins. Recruit team leaders.

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Technique Fundraising Registration Template 218

NetWits

MAY 23, 2012

It’s when you invite your supporters to reach out to their contacts and spread the message, raising money on your behalf. Another way the folks at the Maine Cancer Foundation support their fundraisers is through their email “Trophy Case”. See How to create Facebook Timeline covers for your nonprofit’s supporters to use.

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Badge Fundraising Cancer Colorado 205

NetWits

JUNE 23, 2011

Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. Due to the everyday demands on staff and volunteers, organizations must effectively use “one to many” engagement vehicles. Web: An up-to-date website that provides information about your organization is vital.

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Campaign Fundraising Maryland Channel 253

NetWits

NOVEMBER 1, 2012

The first days following a disaster like Hurricane Sandy or other emergencies can be crucial for organizations as they reach out to supporters and request help. Here are 7 tips for engaging with your supporters during a time of need.

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Hurricane Tips Disaster Time 143

NetWits

APRIL 24, 2012

It’s a living, breathing and ever evolving thing that must resonate throughout all aspects of your organization. It’s what your constituents think of you, the energy your organization portrays, and the feeling evoked from your communications. You’re building a base of loyal fans who support your wholeheartedly.

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Problem History Guidelines Press 182

NetWits

MAY 15, 2012

With that type of growth you’d be silly not to spend time focusing on improving your organizations online fundraising program. However, according to our research , many organizations don’t have a well-developed retention strategy in place to ensure that first-time donors turn into repeated givers. Learn from them.

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Online Fundraising Haiti Retention 230

NetWits

FEBRUARY 27, 2012

The lifetime value of an online acquired donor is roughly $128 dollars to your organization. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. Easily integrates with other fundraising methods being deployed at an organization.

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Examples Program Los Angeles Giving 168

NetWits

JULY 13, 2011

However, many are confused about how Twitter can help advance their organization’s goals. While new organizations are joining daily, others previously registered while never fully utilizing. Access Support & Resources. Also be sure to add yourself to such services so others can find you. Location Based Services.

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Twitter Press Nonprofit Social Media 256

NetWits

MAY 11, 2011

And wouldn’t you know it, she is raising funds for a local charity and wondering if you will support her cause. You, as a nonprofit organization, have Aunt Mabels that support your organization today. She respects your cause or supports your mission and she would likely be willing to share a word about it.

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Effective Digital Lesson Blackbaud 172

NetWits

AUGUST 2, 2011

If you’re reading this then you’ve probably already determined that there is a tremendous opportunity to raise money through run, walk, ride type fundraising events due to the incredible results the top 30 organizations in the world are seeing. But how do these organizations achieve such incredible success?

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Fundraising Raise Social Media YouTube 179

NetWits

MARCH 7, 2011

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Her second book, exploring how causes can excel using Twitter, comes out in the summer of 2011.

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Blackbaud YouTube Profit University 266

NetWits

MARCH 11, 2012

CONTENT MARKETING PRO TIP : Figure out how to turn the unique ways your organization is changing the world into content that can be used online. Finding ways to remix older forms of content delivery is a hallmark of new age content-marketing and it’s also a great way to produce lasting content that keeps workingyou’re your organization.

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Content Story Marketing YouTube 213

NetWits

MAY 12, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right? Here are a few points to consider: Supporter Usage In Question. A Holistic Approach.

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Social Media Studies Fundraising Media 279

NetWits

JULY 28, 2011

If you’re an individual raising money for a cause you care deeply about or a nonprofit organization looking for ways to equip and motivate your supporters to raise money for your fundraising event these tips will give you just what you need. Do you have neighbors, doctors, sports club members, etc… that might support you?

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Tips Effective Fundraising Personal 250

NetWits

DECEMBER 6, 2010

Lately, however, I’ve been thinking about how organizations can retain their best and most active volunteers and supporters. For many organizations, volunteers are the life blood of the cause because of budget cuts, small staffs, etc. But as a volunteer I was left wondering what I would do now to help this organization.

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Websites Donor Tips Retention 152

NetWits

NOVEMBER 9, 2010

to the lack of organizational support and the unwieldy processes for monitoring and managing social media, and that’s just the beginning. Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) So, what is “Open Community?”.

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Open Community NTC Social Media 159

NetWits

MARCH 23, 2012

54% of the organizations experienced results at or above this growth rate. 87% of organizations had at least one online gift of $1,000+. This increases giving throughout the year and decreases the Humane Societies reliance on people supporting their organization in October, November and December.

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Trend Online Giving Blackbaud 268

NetWits

APRIL 12, 2012

Many people and organizations define a “major gift” based on some minimum gift amount. For example, does your organization take any $1,000+ gift that comes in the door and code it a “major gift”? Online Support is Needed. Online support, however, is becoming increasingly important to the major gifts process.

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Gift Online Donation Offline 133

NetWits

SEPTEMBER 14, 2012

Our inboxes are bombarded everyday with emails, if you want people to read your email you need to provide them with information that speaks to their interests or their involvement with your organizations. When creating the message to last year’s donors you’ll want to: Acknowledge their gift and support last year.

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Campaign Work Tips Gift 174

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. Year-end fundraising is here. – Blackbaud.

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Fundraising Blackbaud Benchmark Charity 234

NetWits

JUNE 24, 2010

This organization is dedicated to advancing research, supporting patients and creating hope for those affected by pancreatic cancer. As you can imagine, building a great online presence that creates a community of support and connects people with each other plays a key role in carrying out their mission.

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Cancer Social Media Action Network 160

NetWits

NOVEMBER 5, 2010

I got to thinking the other day about how many times I’ve been asked for my opinion or assistance from the nonprofit organizations I support. I’m a loyal supporter, donor, and volunteer to various organizations but rarely am I asked for much more than my money. The point is, these organizations have me on the hook.

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Nptech Profit Social Network Skills 110

NetWits

APRIL 23, 2012

Too much time is spent looking inwards at what needs to improve rather than on the primary focus of the site – that is, appealing to and engaging your supporters. Next, do a few interviews with a group of your highly engaged supporters and volunteers. Organize Tasks by Significance. You’re focus is in the wrong place.

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Websites Analysis Audience Design 253

NetWits

FEBRUARY 16, 2012

One of the ways nonprofit organizations are meeting this demand is by placing some of their focus on building successful online fundraising programs. Recurring Giving helps Build Supporter Loyalty. Supporters are more likely to make a donation, and more likely to continue donating, if you make the process easy.

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Gift Program Online Fundraising 188

NetWits

APRIL 6, 2011

Where do charities, non-profits and cause based organizations come in you ask? support causes that resonate with our subscribers. are creatively organized around a compelling story. The main goal of the G-Team is to connect you with enough people to achieve something awesome that you couldn’t have done alone.

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Social Team Profit Local 178

NetWits

MARCH 22, 2011

Listening to our supporters can help in so many ways, and social media has made it extremely easy to so. I originally developed this content with Danielle Brigida ( @starfocus ) for the 2010 Blackbaud Conference for Nonprofits, and I’ve used it many times since then to help organizations get their programs off the ground.

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Social Media Media Social NTC 250

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. By preparing draft messages to each audience you ensure better support for your fundraisers and make for easier management of your campaign.

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Relationship Raise Tips Fundraising 208

NetWits

SEPTEMBER 27, 2010

I got to thinking the other day about how many times I’ve been asked for my opinion or assistance from the nonprofit organizations I support. I’m a loyal supporter, donor, and volunteer to various organizations but rarely am I asked for much more than my money.

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Money Volunteer Donation Donor 108

NetWits

JULY 13, 2011

Do you ever find your self thinking … “ How can I empower my nonprofit supporters to raise money for a cause they love ”? This is the perfect time to create a Friends Asking Friends website to ask your board, campaign chair, staff and volunteers to share why they love your organization with friends and family. Special Projects.

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Raise Money Teen Online 139

NetWits

JUNE 20, 2012

Social media has revolutionized the way tech savvy arts and cultural organizations communicate. These unique perspectives are a great way to highlight those who are the most important part of your organization – your customers. Social media gives organizations the chance to go beyond just providing updates to their followers.

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Social Media Media Tampa Social 151

NetWits

JULY 12, 2011

Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. of the organizations fundraising on Facebook, raised $10K or more. Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists. Nonprofits Spend 2.6

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Facebook Time Social Network Advocacy 250

NetWits

NOVEMBER 4, 2011

Enhance focus on retention and building supporter loyalty. Give supporters greater control over the relationship. Blow the whistle on organizations claiming to have zero costs of fundraising. Re-orient toward longer-term measures of fundraising performance. Develop a more integrated approach to fundraising.

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Philanthropy United States Giving Summary 223