Nonprofit Tech for Good

SEPTEMBER 18, 2016

The Next Big Thing in social media has no tangible ROI. Snapchat is the Next Big Thing of 2016 and though it’s all the rage in the social media blogosphere, there’s absolutely no tangible ROI in using it. The last Next Big Thing still has no tangible ROI. But ROI is minimal in the traditional sense.

Social Media 100

Social Media Media Social ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. It's offline fundraising tools were built for development pros.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.” New Radical Online Community: [link] coordinated by Debra Askanese. Social Media Smackdown: Online VS Offline Impact - [link] coordinated by Kayta Andresen.

Doc 101

Doc ROI Measure Austin 101

EveryAction

MAY 4, 2016

goals for your campaign to ensure you're measuring ROI for next time. Offline elements. Bottom line: dare to be creative, online and off, to get the right combination of ingredients to serve up an enticing campaign that will get people talking and donors donating. Dessert - Microsite.

Campaign 106

Campaign Digital Nonprofit Social Media 106

Amy Sample Ward

MARCH 2, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). “Is it even possible to measure online influence, divorced from offline influence?&# Is your organization considered a content curator?

Web 123

Web Plugin Influence Award 123

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. What the best piece of advice you could offer nonprofits about social media, and online communications in general?

Social Media 189

Social Media Foundation Examples Media 189

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Leverage existing online tools to easily track metrics in a scalable manner.

ROI 51

ROI Social Media Measure Metrics 51

Everyaction

MAY 24, 2018

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Total online revenue grew by 23% in 2017, after 15% growth in the year before.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tens of millions of people are doing business online. Consider this.

Social Media 47

Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

6: Use social media to close the loop between online and offline action. This is about making sure that your social media is integrated into all marketing channels and that you have to think in both directions — from offline to online and online to offline. I give some very specific tips here.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

APRIL 23, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs."

Web 114

Web Map Bookmarking Conversation 114

Everyaction

APRIL 30, 2018

Clear and simple online donation forms. It’s no secret that more and more people, especially more recent younger alumni, prefer online communication, so it is crucial that alumni are easily able to interact with their alma mater through the internet, including for fundraising purposes.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Clear and simple online donation forms. It’s no secret that more and more people, especially more recent younger alumni, prefer online communication, so it is crucial that alumni are easily able to interact with their alma mater through the internet, including for fundraising purposes.

University 40

University Practice Tech Mail 40

Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Join us to learn how your organization can increase donations on and offline this year.

Social Media 28

Social Media Online Advocacy Case Study 28

Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! Experience a variety of social web tools that are essential in listening/engaging, storytelling, generating buzz, and online networking. REGISTER HERE!

NTEN 105

NTEN Media eLearning Case Study 105

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And we should. We value the expertise of our colleagues and welcome any feedback or comments.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And we should. We value the expertise of our colleagues and welcome any feedback or comments.

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Multichannel is the new normal, and donors want to hear from their favorite charities online. What is the ROI?

Technology 44

Technology Leadership Offline Demographics 44

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media email Online 28

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What is Earned Media? Leave comments on blogs. Have some more handy tips? Add your comments below.

Track 41

Track Social Media Media Advocacy 41

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. Use All Available Online Channels to Promote and Manage Your Events. On second thought, don’t answer that.

Fundraising 64

Fundraising Hosting ROI Captivate 64

Everyaction

APRIL 23, 2018

To get the most benefit from your CRM, don’t just use it for traditional outbound fundraising methods; maximize your ROI by supplementing your Development program with modern tools like peer-to-peer fundraising. Activate & organize supporters on and offline. Track supporters' engagement across channels.

Effective 40

Effective Test Social Media Offline 40

Care2

MARCH 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The key to growing your online communities is through growing your social capital.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

JUNE 10, 2010

Energizing Your Base and Online Community Organizing. Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Social Media ROI. . “We have such a strong core track of speakers at Gov & Org 2.0 Wednesday, June 16th.

Campaign 58

Campaign Massachusetts DC Washington 58

Beth's Blog: How Nonprofits Can Use Social Media

JULY 29, 2008

She was the first one to contribute something to the WeAreMedia Module 5: Online Community Engagement Strategy and Skills. The question was : How do you get prepared for an online community? So before you jump into the online community pool, there is a lot of heavy lifting to do up front. A lot of questions to be asked.

Module 56

Module Wiki Portland Offline 56

Care2

SEPTEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Online communities are becoming increasingly more important to their users.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Websites, Email & Constituent Management from Laura Quinn: Your website is you, online.

Social Media 34

Social Media Tools Online Advocacy 34

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Marketing analytics uses accurate data to improve and optimize campaigns , ultimately driving a higher return on investment (ROI). Marketing your mission can be a challenge, especially when you have a lot on your plate.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We received 44 online donations in all. By noon it was $500 and by 9 p.m.

Case Study 35

Case Study Local Studies Social Media 35

Care2

APRIL 5, 2011

Not sure how much your online supporters are worth? Join Jeff Regen of M+R Strategic Services, Adam Scruggs of the Human Rights Campaign and Justin Perkins of Care2, and hear them discuss how rapid, multichannel conversion strategies can turn your new online supporters into multichannel donors. If so, this webinar is for you.

South Africa 59

South Africa Colorado Congo Case Study 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

That means I’ll continue to build my personal networks and content sources in these areas. A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops.

Share 102

Share Reflection Social Media Model 102

DNL OmniMedia

MAY 25, 2022

Your nonprofit website is a major source of online donations as well as other engagement opportunities, from volunteer registrations to digital advocacy actions and much more. With Google Analytics, you can set up a variety of goals that correspond to different user actions, such as: Making an online donation. Online Giving Rate.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Decide how you measure results ( ROI ). Experiment : Don’t just depend on the big ROI patterns, but pay attention to what is getting the most action.

Twitter 112

Twitter Community Profit Organization 112

Connection Cafe

SEPTEMBER 21, 2012

Our session is in the "Interactive" track, so we'll also focus heavily on online sustainers and we'll take a look at some configurations in Luminate Online that you should make to maximize the ROI. That's all the spoilers you're going to get from me, so make sure to attend our session at bbcon. See you there!

Giving 34

Giving Europe Blackbaud Analytics 34

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Online Fundraising Predictions From Around the World. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections.

ROI 50

ROI Widget Cambodia Metrics 50