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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. Clear Spam Rate Threshold: Google is setting a clear spam rate threshold for mass senders, including nonprofits.

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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Casting a wide net to attract the right golfers, sponsors, and supporters is key to making the tournament a success and raising the most money possible for your mission. You might even link out to the site in nonprofit staff email signatures.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). 29% of annual donation volume to nonprofits occurs from #GivingTuesday through the end of the year. Nonprofits lose 20.18% of their email revenue ($92.8 Click to Tweet.

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The Importance of Data Analytics for Fundraising Events

Achieve

The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%. Spam Rate The spam rate is the percentage of email recipients that mark your emails as spam. The average allowable spam rate is 0.1%. Anything above 0.3%

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

The average nonprofit email open rate is 23%. 85% of all emails are spam. But we have a tendency to leave our common sense at the door when we cross the thresholds of our nonprofit offices. As you expand services and need to raise more money, expanding the number of mailings you send makes a lot of sense.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Are you just looking to raise awareness? You can learn more about CAN-SPAM here. Clearly define a goal before sitting down to write.