Get Fully Funded

OCTOBER 5, 2021

You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email. Dismissing the subject line will cost you opens and it will cost you donations. There is a split second when we decide whether or not to open the email. Big mistake.

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

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NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. .

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TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. In a previous post we discuss the importance of making sure your nonprofit’s emails are optimized for the mobile user. Add in content.

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Newsletter Spam Template Nonprofit 247

Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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Robert Weiner

JULY 20, 2013

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. .|

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Media Cause

NOVEMBER 28, 2023

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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gMail Yahoo email Spam 72

Bloomerang

JUNE 3, 2021

You could make a few typos, offend someone, send too many emails, or land in the Spam folder. The problem is that they’re dead wrong, and the sooner you know the truth, the sooner you can start delighting donors, getting more opens, and raising more money! . If you’re like most nonprofits, it’s around 23%. . But they don’t!

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Nonprofit Tech for Good

SEPTEMBER 28, 2014

In fact, in 2013 for every 1,000 fundraising messages delivered, nonprofits raised $17. Furthermore, email still dominates among online adults of all ages and thanks to the rise of social media, e-newsletter growth in the nonprofit sector grew 14% in 2013, especially for small nonprofits. Nonprofits send out an average of 3.8

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Newsletter Practice Social Media Social Network 271

Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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email Communication Mail Nonprofit 73

DNL OmniMedia

FEBRUARY 6, 2024

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. In this article, we’ll provide five tips that enable you to seamlessly integrate your nonprofit email and website marketing strategies. This concept also translates to marketing.

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sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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TechImpact

FEBRUARY 24, 2014

Nonprofits are seeing their read rates plummet and their content click rates fall even further. Over 50% of emails are opened on mobile devices. One of the biggest pitfall your nonprofit can make is not optimizing your emails for the mobile reader. Of late, however, email marketing campaigns have suffered.

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email Marketing Metrics Spam 227

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. These five nonprofit blog best practices will help you engage your readers while making the most of your content. Let’s take a look at two different nonprofit blogs as examples.

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Practice Arkansas Nonprofit Spam 52

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Bloomerang

DECEMBER 21, 2021

In part three of this series on how to become a great nonprofit storyteller, I talk about the practical skills you need to tell an effective story. Do they send your emails to spam? . Look at your email open rates, social media interactions, and other data points. Read parts one and two. Then base your decision on that. .

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EveryAction

AUGUST 11, 2016

We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

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email Spam Money Fundraising 100

sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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email Communication Effective Fundraising 67

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. The answer lies in the way nonprofits are catering o the demands of its donor network. The answer lies in the way nonprofits are catering o the demands of its donor network.

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Donor Effective Fundraising Blackbaud 237

Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. And with the advent of numerous SMS tools, so too comes the advent of free mass texting for nonprofits. Why should your nonprofit be using mass texting? Our favorite free (and cheap) mass texting tools for nonprofits. Well, free-ish.

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Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

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Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

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Media Cause

APRIL 22, 2022

Asking for support of one kind or another is a big part of nonprofit email marketing, and it’s crucial to always have a place for people to support your mission in your emails. If your open rate is low, consider testing one subject line against another to see which one prompts more people to open. Show + Tell.

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email Practice Marketing Test 52

EveryAction

JUNE 22, 2016

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. How many people open 1 time, 2x, 3x? It was temporary and weird.

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email Question Spam Test 101

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Nonprofit Tech for Good

JULY 16, 2012

Nonprofits like Invisible Children and To Write Love on Her Arms were born from Myspace. At a time when Facebook was primarily used by college-educated individuals from the middle and upper classes, Myspace was open, diverse, creative, and seemingly the epitome of an online grassroots community.

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Tech Soup

JUNE 13, 2017

A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. Nonprofit staffers across the country are taking notice. How Your Emails Become Spam. Email Deliverability Defined. Six Tactics to Improve Email Deliverability.

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Pamela Grow

MARCH 10, 2021

What are the basics of a good nonprofit e-newsletter? I’ve signed up for hundreds of emails from nonprofit organizations. When that happens, your ask looks like spam in my inbox. How can you add some punch to your newsletter, and make your subscriber want to open it? Your Goals. to drive traffic to your website.

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Newsletter email Nonprofit Headline 88

EveryAction

AUGUST 1, 2016

Now we’ve seen a lot of nonprofits set up a welcome series, but very few go beyond that. Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. There could be a lot of reasons they aren’t opening your email, but all of them will have a negative effect on your email program.

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Zen and the Art of Nonprofit Technology

JANUARY 24, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Free and open source tool #5: WordPress January 24, 2008 It seems like a good day to talk about WordPress. Here is yet another amazing free and open source tool getting a lot of good attention.

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Saleforce Nonprofit

JULY 8, 2021

This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving. Try using less than 50 characters, and starting with the most impactful words at the beginning of your subject line to increase the chances of an email open.

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Nonprofit Tech for Good

OCTOBER 29, 2009

If used correctly, #hashtags can be very useful to nonprofits on Twitter. Below I have posted 10 hashtags commonly used by nonprofits. There is such a thing as hashtag spamming. Hashtags and their usefulness are definitely open to interpretation. A word of caution though… use them strategically. That said: 1.

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Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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NonProfit Hub

OCTOBER 12, 2015

Sending out emails can be frustrating, especially when you look at open rates. And some people have THE NERVE to not even open it?? You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy. How dare they.

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email Open Marketing Spam 28

Roundtree

FEBRUARY 23, 2022

How can your organization send donor emails that improve open and click rates? #1: Nonprofits feel an urge to provide more content than people will be interested to consume. What nonprofit organizations have had the most positive impact on your life?” And we're promising not to spam you. 1: Say less. 2: Be specific.

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Zen and the Art of Nonprofit Technology

DECEMBER 27, 2010

First, spam was going to kill email. It certainly is true that most email sent these days is spam, but that hasn’t managed to kill it. I’m focusing on tools that are free and open source – tools that you would install on your own server, or your own private cloud. Someone else can round up the free services.

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email Drupal Open Source Module 164

Care2

NOVEMBER 7, 2011

This milestone was a global event, so we knew that changing the conversation would be a challenge for a small nonprofit in Washington, D.C. ” We felt so confident that I even spammed my entire personal address book with it (sorry, mom). 111% open rate, 80% participation on the site, 1/3 forwarded it.

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