Nonprofit Tech for Good

AUGUST 29, 2010

Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Social Media Metrics for Nonprofit Organizations. 10 Twitter Apps for Nonprofits. To Change.org , my clients , Twitter, Fundraising Success Magazine , TechSoup , and my dear, sweet husband for putting up with my social media obsession over the last five years.

Celebrate 232

Celebrate Tech Social Media Nonprofit 232

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. He recommends to prioritize according. Do you agree?

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.    Do you need it?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

Web 114

Web Bookmarking Metrics Analytics 114

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. This started a twitter hashtag #squirrel. Our task was to present.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. What about Twitter?

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

Twitter's CEO has learned that short is sweet, flexibility is essential, and applications shoudl work so that people don't have to be at their computer all day long. Nate Ritter gives a brilliant example of how Twitter could help save the lives of missing children. Many individuals tag hundreds of resources each week.

Nptech 50

Nptech Slides Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. I've been following him on Twitter and have. Tags: ROI.

ROI 50

ROI Social Media Media Aggregator 50

Amy Sample Ward

FEBRUARY 23, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. . "Over … But that was then and this is now.

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets.

Social Media 50

Social Media Reflection Media ROI 50

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

Social Media 64

Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. I look at the following metrics: Total Interactions.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Social Media 98

Social Media Media Tips Social 98

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. When an opportunity comes to show your ad in front of a visitor, the chosen platform (Facebook, Twitter, Google, etc.) Pinterest Tag. Environmental Activists.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Make a note of ROI benchmarks. Tags: socialmediametrics ROI. Photo by Caveman92223.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

tags: blogs facebook ). They now use this approach with other channels, like Twitter, for example. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. Listening skills and tools upgraded.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Use metrics to discover what works and what doesn’t. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, An Introduction to Facebook and Twitter for Nonprofits (Nathan Wright). ROI of Listening: America Red Cross Case Study (Beth Kanter).

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. One example recently was I post I wrote about a Twitter tool. I will explore in more depth the analytics tools.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

I'm going to be teaching two intermediate/advanced workshops, one on mapping metrics to social media strategy and the other on listening. (The Chasing after the competition into Facebook, Twitter and blogging without a plan is the Lemming approach. Last year, I gave the keynote and a workshop, and this year they invited me back again.

Social Media 50

Social Media Open Media Chicago 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

We've been working on what started out as the a chapter on Metrics and ROI. We did a riff on KD Paine SobCon ROI of Relationships in Social Media that I covered on my blog earlier this month. I've written endlessly about the techniques of listening, metrics, reflection and reiteration. Tags: Books.

Learning 50

Learning Technique Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are your key metrics for success? Fun with Metrics: Measuring Success and ROI. How do you calculate the ROI?

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. So, I have no idea why this page was tagged with NpTech. What do you think? I don't speak or read Japanese.

Social Network 50

Social Network Nptech Tag Network 50

Achieve

JULY 2, 2019

billion active users*, Twitter -330 million active users*, LinkedIn -303 million active users*, Pinterest -250 million active users*, Snapchat -287 million active users*, & TikTok -500 million active users*. Exp: tagging sponsors, creating Facebook events with co-hosts, etc.) . UTM codes via Google Tag Manager are even better. .

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Using Twitter To Research The Audience Before, During, and After. The conference had fast and reliable wifi and many had their laptops opened and were tweeting before the conference started – so I encouraged using Twitter as a back channel. I thought it was particularly well done. Audience Feedback. kanter #mcc #ncwk.

Charity 91

Charity Conference Org Slides 91

Amy Sample Ward

JANUARY 15, 2010

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. I’ve tried to pull out some of the relevant tweets from the Twitter stream to help follow the flow of the conversation in case you missed it. There were quite a few participants and some really great conversation.

Campaign 108

Campaign Org Social Media Measure 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. Tags: guest blogging. Have a post?

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Last night, I stumbled upon a #blogchat on Twitter about How Nonprofits Can Use Social Media hosted by Mack Collier with special guest Wendy Harman , Social Media Strategist at the Red Cross. The same holds true for two other financial metrics, gross margin and net profit. Tags: ROI. Here's the transcript.

Measure 50

Measure Time Org Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The Were there conversations taking place between Twitter users that extended the learning or were people mostly parallel online note taking? Some Reflections.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

As both a lesson and as a metric, failure is potentially productive at every level of socialmarkets - from the repeated return of one homeless person to shelter, to the repeated attempts to attach a value like SROI to such a story. Travis August tags this announcement from TechSmith, makers of SnagIt and Camtasia, about Mac development.

Nptech 50

Nptech Language Summary Advocacy 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. Tags: movement building. We talk about how using the tools expands our mission."

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Tags: Conferences Free Agent.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric. What's the outcome?

Reflection 50

Reflection Slides Metrics PowerPoint 50