Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  Why Twitter Matters View SlideShare presentation or Upload your own.

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Digg ROI Twitter Slides 88

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Soon it was being retweeted all over Twitter , and for good reason. for TechPresident. Ones you really don’t like?

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Case Study ROI Facebook Studies 108

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.    Laura will focus on Twitter and measuring success. 

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Metrics ROI Community Help 56

Nonprofit Tech for Good

DECEMBER 31, 2010

Google searches likely had a big effect because other posts got a lot more buzz on Twitter and Facebook. 10 Social Media Metrics for Nonprofit Organizations (and How To Track Them). 10 Twitter Apps for Nonprofits. Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). Somewhat surprising!

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Social Media ROI Linkedin Metrics 189

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

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ROI Social Media Media Social 59

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Please summarize your ROI.

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United States Social Media Interview Examples 236

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. In the far left column, add the metrics you want to track. Under the green row, add your fundraising metrics. At the beginning of each month, plot your metrics. SUM your totals for monthly columns and annual rows.

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Track Mobile Media Fundraising 185

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. He recommends to prioritize according. Do you agree?

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.    Do you need it?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media Media Avatar Organization 217

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

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Video Communication Strategy Stats 139

Nonprofit Tech for Good

AUGUST 29, 2010

Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Social Media Metrics for Nonprofit Organizations. 10 Twitter Apps for Nonprofits. To Change.org , my clients , Twitter, Fundraising Success Magazine , TechSoup , and my dear, sweet husband for putting up with my social media obsession over the last five years.

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Celebrate Tech Social Media Nonprofit 226

Neon CRM

SEPTEMBER 1, 2023

As a result, you can show that most of your social media-related donations come from platforms like Facebook and Twitter, while TikTok-based contributions are negligible. You can provide a few different metrics to show the program’s impact to your board.

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Guide Business Support Metrics 52

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. 10) Track the growth and ROI of your online communities.

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Social Media Management Media Social 237

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess.

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ROI Social Media Measure Metrics 51

Amy Sample Ward

OCTOBER 24, 2012

Topic : Strong Connections: Linking Strategy, Goals and Metrics. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. Topic : Social Media ROI.

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Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. What about Twitter?

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ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

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Measure Relationship Metrics ROI 67

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

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Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

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Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. I've been following him on Twitter and have. Tags: ROI.

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ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. This started a twitter hashtag #squirrel. Our task was to present.

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Social Media Measure Jordan Tips 95

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 2) Twitter. Create a Twitter Profile. Find your Twitter voice. Create Twitter lists. Experiment with Twitter social good apps and portals. Launch a Twitter fundraising campaign, if applicable. Download Twitter app.

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Social Media Social Media Tech 266

Bloomerang

MAY 31, 2022

Also, review your fundraising metrics and data from previous campaigns. Powerful platforms like Bloomerang also allow you to create donor segments for more targeted research and communications, view donor engagement and generosity metrics per supporter, and track fundraising campaign progress. Email marketing software.

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Strategy Develop Fundraising Nonprofit 105

Bloomerang

APRIL 1, 2021

Better fundraising ROI. This increases ROI, helping you accomplish your goals and get that much closer to achieving your mission. . When you embark on a training relationship with someone else at your organization, it’s important to find a metric for tracking your progress moving forward. They live in Leawood, Kansas.

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Develop Tips Skills Nonprofit 94

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Please summarize your ROI.

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Social Media Foundation Examples Media 189

Amy Sample Ward

FEBRUARY 23, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. . "Over … But that was then and this is now.

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Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Tags: ROI.

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Social Media Reflection Media ROI 50

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

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Social Media Measure Program Media 64

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

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Social Media Twitter Action Advocacy 68

AccelEvents

NOVEMBER 5, 2020

Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. In this way, a hybrid event combines the best of both worlds and allows you insight into all of these key metrics. . Facebook, Twitter, and LinkedIn). Social media platforms (i.e., Google Analytics. POS or payment processors (i.e.,

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Software Virtual Integration Analytics 83

AccelEvents

SEPTEMBER 1, 2021

Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. . Or, take to Twitter and allow select attendees or presenters to do a Twitter takeover and live-tweet a session! Put All of Your Eggs in One (Paid) Basket.

Marketing 105

Marketing Virtual Sponsor Social Media 105

AccelEvents

JULY 20, 2020

Whether you are hosting a completely virtual event or a hybrid event , recording the content and playing it back can generate more long-term ROI and engage attendees long after the event has ended. Ask about social media buttons, such as LinkedIn, Instagram, Facebook, and Twitter. Do You Provide Any Analytics, Insight, Or Metrics?

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Virtual Platform Question Broadcast 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

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Awareness Tips Social Media RSS 100

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

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Social Network ROI Social Media Network 74