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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

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Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. But understanding how to increase your penetration of the social network is often a challenge for nonprofits.

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Nonprofits Value a Facebook Like at $214.81

NetWits

I just returned from the Nonprofit Technology Conference (#12NTC) hosted by NTEN in San Francisco, CA. While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. Don’t forget to download the complete 2012 Nonprofit Social Networking Benchmark Report.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Add social networking icons.

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Three Cheap Tools to Measure Blogs and Social Media

Care2

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. Postrank Analytics. Do you know who they are?

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How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Lists turn Facebook into a media consumption channel in addition to a social network. She writes on technology, writing and social innovation and can be found on Twitter @MeghKeaney.

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2011 NTC Preview: Can Social Networks Create Social Capital?

NTEN

Online networks have transferred the tools of organizing and programmatic leadership from organizations and placed them into the hands of the citizen/member. Meanwhile, organizations typically approach social networks as a staff-driven, top-down push towards higher numbers of fans, friends, and followers.