Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

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NetWits

MARCH 8, 2012

The folks running Give to the Max Day: Greater Washington centered all the fundraising efforts online due to the fact that online and social fundraising continue to gain traction while also producing a significantly better ROI when done well. Using Social Media to Generate Buzz and Measureable Results.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. He lays out what to measure for each of these areas. There's another post on this blog pointing to a slide show by Beth Harte on social media measurement. Tags: ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

Twitter's CEO has learned that short is sweet, flexibility is essential, and applications shoudl work so that people don't have to be at their computer all day long. Nate Ritter gives a brilliant example of how Twitter could help save the lives of missing children. Many individuals tag hundreds of resources each week.

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Amy Sample Ward

FEBRUARY 23, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. Check it out!

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

Followers, Friends, and Fans: Expanding Your Online Community If you aren't on facebook, twitter, friendfeed, technorati, and delicious, should you be? And once you jump into social media, how do you track and measure success? tags: blogging nptech ).   Laura will focus on Twitter and measuring success. 

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Tags: Social Media The Book. Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org. Book Tour ? ?

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Amy Sample Ward

FEBRUARY 27, 2009

These are my links for February 19th through February 27th: How the National Wildlife Federation Uses Twitter | Tweeterism - Danielle Brigida is a superstar, works for National Wildlife Federation as the Operations Coordinator. Here's an interview with Danielle on NWF's use of Twitter. Tags: roundup bookmarks.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

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Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

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Tech Soup

AUGUST 12, 2009

If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar on Thursday, August 13, 10 a.m. Tags: E-Learning E-Learning Social Networking Training Web 2.0 Pacific time.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. The panels, judges, twitter moderators and audience rocked! The twitter feedback was very positive. Need that to show the ROI. .

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

KD Paine , the Queen of Social Media Measurement, said it. Measure Social Media." (She recently announced a new fee-based service called the Social Media Nonprofit Measurement and BenchmarkingReport ). Tags: ROI. KD Paine was also kind enough to send me my newest sticker - "Yes We Can! Here's the information.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Tag your post with "net2thinktank." " If your organization is using social media, perhaps you've been wondering how to measure or whether if you can even measure "embeds" (that cut and paste script for videos, badges, widgets, and the like). And now for a chuckle from LOLnptech about twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

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Amy Sample Ward

JANUARY 15, 2010

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. I’ve tried to pull out some of the relevant tweets from the Twitter stream to help follow the flow of the conversation in case you missed it. engagejoe : w/ @zerostrategist that “How do you measure impact?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

As Jeremiah Owyang noted in a post the other day, measurement of social media is key because when marketing dollars are stretched, marketers are under pressure to prove their programs. With social media being largely experimental, it is imperative to measure quickly and make real time course corrections and to figure out what is working.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups.

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NTEN

OCTOBER 19, 2010

The hashtag, as defined by Twitter , was created because Twitter provided no easy way to group tweets or add extra data. Since Twitter did not develop this capability into its system, the community came up with their own way: hashtags. A hashtag is similar to other web tags: it is metadata that helps add tweets to a category.

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Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. billion active users*, Twitter -330 million active users*, LinkedIn -303 million active users*, Pinterest -250 million active users*, Snapchat -287 million active users*, & TikTok -500 million active users*. Are you trying to….

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Using Twitter To Research The Audience Before, During, and After. The conference had fast and reliable wifi and many had their laptops opened and were tweeting before the conference started – so I encouraged using Twitter as a back channel. deependzen : RT @saramcmillen : Don’t spend more time measuring SM than doing it!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. Twitter on Paper Icebreaker.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We (marketing and development) already knew the power of viral marketing through Twitter, FB and You Tube, but we had to back it up w/ research to prove it to our directors and senior management team. We started using You Tube, FB and Twitter – saw the positive impact it had in getting our message out and then told senior management about it.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. How will you measure your success? Fun with Metrics: Measuring Success and ROI. How do you calculate the ROI?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit social networking campaigns.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2009

I'm really excited about the Social Media Nonprofit ROI Poetry Slam. I've gathered up some of best of the best folks in the nonprofit tech field to share their social media measurement lessons learned. I've designed some fun ways to incorporate Twitter into the experience. Tags: sxsw. I organized at the NTC last year.

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Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

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NTEN

MARCH 12, 2010

Where can people follow you online (twitter, blog, etc.)? Twitter: @michael_hoffman. Tags: 10NTC michael hoffman NPTech see3 Social Media Web Sites Communications. The widespread adoption of social media is clearly the most important trend for nonprofit technology in 2010. Not really, I love him, but I am not quite so wild.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

tags: blogs facebook ). I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. They now use this approach with other channels, like Twitter, for example. I also bookmark posts that reference the project using a unique project tag. More on that later.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

   As KD Paine , Social Media Measurement Goddess says in a recent article about ROI, most social media efforts fail because they fail to measure success (or failure).    "If you goal is to dip your toes into the waters of social media, then your measure is the dampness of your toes."

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   Tags: socialmediametrics.   Reader engagement consists of metrics for: Conversation (commenting).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. One example recently was I post I wrote about a Twitter tool. score out of 5.0).

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NTEN

MARCH 26, 2009

Let's explore: First, some context: The survey was conducted in January of this year, and marketers on social networks -- it was kicked off with a Twitter invitation to the survey -- participated. How do I measure the effectiveness (ROI) of social media? NTEN Blog article: The Three Dimensions of Social Media ROI.

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