Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. The first is the “story” of your non-profit – this is the overall story arc that is being told by your organization about your work, and includes your big picture vision and mission. How to Solicit Stories for Your Fundraising Work.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. Be Informed.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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The Fundraising Authority

DECEMBER 4, 2020

This means that your year-end giving effort should have a theme, a look and feel, and its own mini-case for support. My suggestions are: Include information about your year-end giving campaign in all of your regularly scheduled newsletters during the final two months of the year (including e-newsletters). Why do you need it?

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. The aim is to keep sharing and inviting them to support the organization.

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Social Media Donor Media Social 353

Nonprofit Tech for Good

JANUARY 13, 2020

Now you want to know, is it appropriate to ask your supporters to take further action? Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. Your donors are individuals who care about your organization and mission.

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The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Yet when I was writing that article, it was an afterthought, just like it is for far too many charitable organizations, though it shouldn’t be.

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TechImpact

OCTOBER 16, 2013

.” Literally, they keep charity alive and help nonprofit organizations grow and flourish, so how do you keep your donors and sponsors interested in your nonprofit for years to come? This will give your biggest supporters the opportunity to meet your nonprofit’s board, executives, and most involved staff members.

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Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Your donor newsletter. Where do you begin?

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Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. However, if you do opt to use your Gmail e-mail account, protect it fiercely.

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Get Fully Funded

AUGUST 23, 2012

Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. Yep, nonprofits are sending out selfish newsletters. Leave time for getting it printed and mailed, too.

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Get Fully Funded

AUGUST 23, 2012

Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. Yep, nonprofits are sending out selfish newsletters. Leave time for getting it printed and mailed, too.

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Newsletter Work Hints Relationship 89

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. Volunteer support. Fundraising for any nonprofit can be a challenging task.

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Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! It’s amazing what your supporters will do for you if you just ask.

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Bloomerang

MARCH 13, 2023

Your loyal supporters love to hear from you. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Layering on social media to reinforce the message in your mailing is generally a good idea.

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Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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Neon CRM

JUNE 8, 2023

Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. Because email is such an important tool for nonprofits, growing your email list is a great way to ensure more supporters and potential supporters receive your message.

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . In contrast, an existing donor already has confidence in your organization. Personalize all appeals .

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Pamela Grow

JANUARY 25, 2024

But monthly giving won’t transform your organization — unless you first figure out the most important element of your monthly giving program. It’s not even how compelling your offer is, or your mailing list. The most important factor of your organization’s monthly giving program is your back-end. It worked well.

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Pamela Grow

JANUARY 11, 2024

Organizations relying on event-driven fundraising suffered. A whopping 48% of Americans don’t trust nonprofits Interestingly, people trust local organizations far more than large institutions. AI and the growth of subpar supporter communications Nonprofits embraced AI in 2023. You publish a regular newsletter?

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Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. e-Newsletter Subscribers.

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Nonprofit Tech for Good

FEBRUARY 1, 2021

Event management technology has made organizing and executing a successful golf fundraiser easier and more efficient, but there’s one particular piece of technology that’s a game-changer for nonprofits holding a charity golf tournament: an event website. Fundraisers and event organizers have more on their plates than ever.

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Nonprofit Tech for Good

MARCH 18, 2013

Today, this font size and large quantity of content would visually overwhelm supporters and donors. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. World Wildlife Fund :: March 15, 2010.

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Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

Neon CRM

JUNE 16, 2023

Recognize past support There’s a phenomenon in psychology called the “foot in the door” phenomenon. Reminding that donor of their past support also triggers a feeling of responsibility and commitment. Balance Your Thanks with Their Support It’s important to thank your donors in some way, but it must be balanced.

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Map Donor Guide Newsletter 52

Allegiance Group

OCTOBER 3, 2022

But now organizations are left with one question: How can you keep donors acquired during the Covid crisis? Donor retention measures how many donors continue to give to your organization. To find your organization’s donor retention rate, divide the number of renewed donors this year by the total number of donors last year.

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Bloomerang

NOVEMBER 3, 2023

Today’s question comes from a nonprofit employee who wants advice on how to recognize and steward tribute donors: Dear Charity Clairity, Our small organization has been around for many years, but we have only just recently begun receiving donations “in memory of a loved one in lieu of flowers” for example. What would you suggest?

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Donor Gift Charity Newsletter 88

Bloomerang

MARCH 13, 2023

Your loyal supporters love to hear from you. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Layering on social media to reinforce the message in your mailing is generally a good idea.

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email Communication Mail Nonprofit 72

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts. Supporters should clearly understand what you do to aid beneficiaries and further your mission. Learn More!

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The Modern Nonprofit

APRIL 18, 2023

Define your mission and goals Begin by clearly outlining your organization’s mission and the specific goals you aim to achieve. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Guide Donor Fundraising Social Media 52

The Fundraising Authority

JANUARY 15, 2021

Thank you letters have long been seen by many fundraisers as “gottados” – one of those things you just “gotta do” to get to the real work of fundraising, like writing newsletters and having lunches with major donors at great restaurants downtown. As I sat here this morning opening the mail, I came across your generous donation.

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Sample Profit Donor Children 169

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. For organizations running ad campaigns, these changes could impact results and data in numerous ways.

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Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Your big heart and support means a lot! Your support matters!” “You

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Maintain control.

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Mail Money Raise Tips 61

Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Create an e-mail signature that includes your website, blog, and social networking links. Purchase.org domain name for website and e-mail addresses. 2) e-Newsletter. 1) Website.

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Social Media Social Media Tech 271

Achieve

JANUARY 6, 2021

Ask what they are dealing with right now and what they could do with more support. Your organization is a conduit between donor and beneficiary. . Now that you have decided on your creative theme and imagery needed, October is a time to organize and plan for the year-end campaign. Insert year-end story concepts in newsletters.

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