M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. A quick reminder: email opens are tracked by tiny image pixels embedded in the content. What’s happening? Who does it affect? on iPhone, 9.6%

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Rate email Open Change 122

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

And these tools are great at doing CRM with the standard communications methods – email, phone, snail mail, in person contact. I don’t mean to downplay metrics – metrics are hugely important – but I think mixing up metrics and CRM might make it harder to really do either well.

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Metrics Social Synchronous Wikipedia 154

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Measurable: Ensure your goal is measurable to track progress and success. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. Here are some tips.

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Guide Fundraising Mail Metrics 52

Qgiv

APRIL 22, 2024

On the other hand, outbound marketing is usually a nonprofit advertising approach that focuses on communication channels such as: Google Ads, social media ads, commercials, mail campaigns, and other paid marketing. Direct mail often provides a more personal touch that may be missing in online communications.

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Marketing Guide Nonprofit Channel 52

Bloomerang

AUGUST 16, 2021

Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . What do you do once you know what numbers you want to track and what areas of improvement you want to focus on? You identify key metrics by which you’ll determine if your programs are successful.

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Analytics Strategy Fundraising Benchmark 125

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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Metrics Communication Widget Social Media 78

ASU Lodestar Center

JANUARY 8, 2014

dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. These must be tracked and evaluated. Learn more about fundraising and metrics through NMI! Frankly, we all fall victim to this from time to time.

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Metrics Fundraising Evaluation Measure 68

Greater Giving

MARCH 12, 2024

You can also keep track of revenue and expenses within the Greater Giving System. Monitor progress, track key metrics, and be prepared to adapt your strategies as needed. ” Financial Roadmap: Creating a Budget Develop a realistic budget that outlines all event-related expenses (e.g., ticket sales, sponsorships).

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Charity Fundraising Literacy Photography 40

sgEngage

JANUARY 30, 2024

You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign. You can use this information to identify trends and patterns in donor sentiment.

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Tools Donor Fundraising Survey 88

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Today, we’re going to be discussing steps you can take to put these strategies in place.

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Strategy Measure Social Media Metrics 98

Pamela Grow

MARCH 7, 2024

A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. The email open rate for nonprofits is roughly 25%, according to many companies that track these metrics. But how do you make yours engaging?

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email Storytelling Newsletter Nonprofit 69

Achieve

DECEMBER 8, 2022

Track engagement and follow up. You can even add a QR code to direct mail that leads to your organization’s account. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. Track engagement and follow up. . Use social media for quick updates and fun content.

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Social Media Relationship Donor Media 52

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. That’s the lowest rate since the Fundraising Effectiveness Project started tracking retention data. What Is Donor Retention Rate?

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Retention Rate Donor Mail 59

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Instead, the UTM tags are snippets of code added to a URL to let you track where a user followed a link to your site.

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email Marketing Test Mail 104

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? The Four Elements of a Nonprofit Self-Audit of Your Marketing Plan When you walk through your nonprofit self-audit, you have four major tasks: clarifying your marketing goals, taking stock of your organizational assets, reviewing your systems, and tracking your progress.

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Marketing Guide Metrics Nonprofit 69

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Remember to always monitor the metrics and be ready to tweak the workflows based on the responses and engagement you are receiving. Track Click-Through Rates (CTR). Monitor Open Rates.

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email Service Marketing Metrics 52

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

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Profile Software Nonprofit Donor 92

The NonProfit Times

MAY 23, 2024

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Fundraisers have other metrics available. Any number of variables can influence these metrics.

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Test email Spam United States 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Direct mail.

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Strategy Develop Fundraising Nonprofit 105

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

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Analytics Org Adwords Metrics 52

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. Track It: This shouldn’t be difficult to calculate.

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Metrics Campaign Channel Conversation 20

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Making the most of metrics means helping your organization’s leadership understand and apply the data purposefully. These metrics measure outcomes for programs which can be compared to previous ones.

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Data Metrics Nonprofit Analysis 69

The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Setting Up Tracking and Metrics What’s measured gets managed. A good story creates a connection, and it’s this connection that fuels generosity.

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Fundraising Synchronous Platform Campaign 59

NonProfit Hub

NOVEMBER 26, 2020

It’s probably one of the most critical metrics you should be studying in 2021. . Start tracking your retention rates. To improve your retention rate over time, you first have to track it! Once you’ve begun tracking your retention rates and identified big-picture trends, it’s time to dig deeper.

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Retention Donor Online Rate 74

Nonprofits Source

OCTOBER 25, 2023

Text, email, direct mail? Your CRM should track metrics like email views, clicks, and conversions to help you analyze your campaign’s performance. This can help you make targeted asks in the future. Communication preferences: This strikes at the heart of making giving easy. Where are your donors most responsive?

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Marketing Support Demographics Nonprofit 52

Greater Giving

MAY 25, 2022

If you go this route, assign a team member to manage your social media and advertising channels, make engaging posts, moderate discussions, adjust keywords, and keep track of metrics. Like all forms of marketing, the impact of a nonprofit marketing strategy is limited by its associated metrics. Automate your event marketing.

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ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Social Media Media Avatar Organization 217

CauseVox

SEPTEMBER 13, 2021

Our activity metric is set to “minutes” so that people can track/log the minutes they spend doing whatever activity, rather than tracking miles. CauseVox’s activity metric supported this flexibility perfectly: participants could track minutes related to any activity and share more information on their fundraiser page.

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Activities Active Activism Raise 84

Bloomerang

NOVEMBER 10, 2023

This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program. Use your CRM to: Track supporter interactions and giving history.

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Gift Raise Guide Relationship 100

Get Fully Funded

APRIL 20, 2021

Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Use a project management too l like Trello or Asana to keep track of deadlines and progress. Your VA can manage volunteer recruitment, onboarding, tracking of hours, communication, and appreciation.

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Virtual Work Calendar Nonprofit 116

Forum One

JULY 13, 2021

While these changes give users more control over how their data and information are being shared, they’re also forcing organizations to change the way they track and report on their digital performance. which included a new privacy feature called App Tracking Transparency. Fewer return visitors. Decreased ROI on ad spending.

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Impact Organization Track Analytics 46

Bloomerang

AUGUST 17, 2021

You won’t know if your event is a success unless you know which metrics to track. Remember, you’re going to need to reach out to people and organizations, wait for their response, and then wait for the item to be mailed to you or picked up by a staff member or volunteer. Play to people’s strengths and interests.

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Tips Guide Fundraising Raise 120

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. The metrics showed the ads were not effectively driving growth. Track donation source data to optimize outreach channels.

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Lesson Fundraising Digital Test 59

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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email Marketing Mail Metrics 149

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Along the way, it’s key to track and analyze your campaign’s performance data. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

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Fund Donor Strategy Search 52

Qgiv

NOVEMBER 30, 2021

ROI & Efficiency: Analytics can improve ROI and increase efficiency by helping nonprofits track budgets and expenditures, plan resource allocation , and forecast future revenue. What type of information is tracked outside of your main donor database? What type of clean-up is common when you pull mailing lists? Event data?

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Database Donor Fundraising Nonprofit 52

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

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Raise Campaign Money Online 59