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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

Our goal was to help association professionals navigate a new technological era or Industry 4.0. leadership is how we christened the skill set we identified for success in digital markets. The leadership qualities we identified hold. Several years ago, my business partner Kevin Ordonez and I, wrote two books.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing.

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Association 4.0—A Playbook for Success

.orgSource

Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. It’s a frenemy they’ve learned how to manage. Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. Association 4.0:

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7 signs of a successful enterprise association

Nimble AMS

Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. Authentic leadership How would you measure your association’s culture ? S uccessful enterprise association s prioritize these seven factors How do large associations measure success?

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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology. It’s equally important to think about how AI will impact your members.