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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.

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Become the trusted information source for your industry

Nimble AMS

Who can you trust for information these days? Research sources (if you trust them) show that the American public distrusts common information sources: According to Pew Research Center, Americans’ trust in the federal government is at near historic lows. Three effective ways to become the trusted source of information in your industry.

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. Watch what is trending online. And, don’t rely on information that’s several years old.

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11 Tips for Making Nonprofit Press Releases Social and Shareable

Nonprofit Tech for Good

Provide links to back-up information, quotes from executive staff, and make it known to journalists that you are available to answer their inquiries on Twitter. People on social networks ignore links that do not pull up thumbnails and are heavily text-based. Try increasing to 12 or 14 to make the information easier to read.

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Where Should You Invest Your Time: Google+, Search, or Email?

Beth's Blog: How Nonprofits Can Use Social Media

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

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The Big 3: SEO, Email and Social

NetWits

Building your online presence can be difficult. Search Engine Optimization. Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). A Recipe for Search Engine Visibility.

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