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Are you getting the most out of your retention data?

Association Analytics

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 192
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. Last but not least: test and learn from it. We’ll get to that next. How can we track marketing initiatives using UTMs? Hierarchy matters.

Donor 285
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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

This setup is called gated content and the pop-up asking for the reader’s contact info is called the lead-capture form. Organic posts, paid posts, and boosts allow you to test acquisition on social media. Test conditional copy or imagery for this group, content that speaks to the fact they are not supporters yet.

Digital 90
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Spring has sprung! Conferences are blooming!

M+R

Nonprofit Technology Conference (NTC) April 12 to 14, Denver, CO Partner Madeline Stanionis and Lia Mancuso , Principal Data Analyst (plus special guest Jacqueline Murphy from Planned Parenthood Federation of America) will deliver the fast, fun, and informative “60 tests in 60 minutes” on April 12. And real-time tests!

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Level Up Your Marketing with Analytics

Association Analytics

If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data.

Analytics 169
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Developing staff technology skills in your nonprofit

NTEN

Digital Marketing, Outreach, & Fundraising Tech Skills Map — an interactive diagram of digital competencies for nonprofit roles (free but requires you to provide contact info). Many skill assessments are available to purchase that test specific skills such as coding or proficiency on particular software.

Skills 88