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A Simple Nonprofit Donation Form Example (and Why It Works)

Neon CRM

Enlarge this image 1. When a donor first lands on this donation page, they’ll only see an impact statement, a compelling image, and options for choosing your donation amount and frequency. High-Impact Image Not everyone who lands on a nonprofit donation form is ready to make a gift. Enlarge this image 6.

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Five Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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#GivingTuesday Fundraising Bootcamp

Greater Giving

Use compelling, emotional images and video to get across the importance of your cause. Hint: Make your mission tangible and specify how each donation will impact the cause, e.g. “$20 can feed two families this holiday season.”. You won’t be able to accept donations without one! Spotlight a story that must be shared.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Building off the concepts of arousing and dominant emotions, the digital marketing publication Marketing Land studied reactions to viral images online to determine if viewers experienced positive, negative or neutral emotions. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares. Emotions + Surprise.

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Build excitement before you ask: Rethink your year-end giving social media plan

Candid

Perhaps you can offer a glimpse of a planning meeting or a few objects that hint at next year’s gala theme. Reach out directly to the individual and ask if you can share an image of them or their photo on your organization’s social media feed. This is another great way to build community. Just make sure you get permission!

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8 Hints for the Non-Photographer

Connection Cafe

Avoid using your digital zoom if possible to preserve your images maximum quality. You want to capture interesting things in the intersection points of this 9-square grid and avoid putting things into the center square. Optical zoom vs. digital zoom. Practice and play around!

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