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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. But you still have a jargon headline and a boring read. for your age 45+ audience is going to bomb. Certainly not Kathy.

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Benchmarks UK is here!

M+R

Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups. Most email metrics—including open rates, click-through rates, response rates, and page completion rates—improved in 2020. Other stories required a bit more in-depth reporting.

professionals

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Tag your account in a story. Conduct a lineup countdown.

Contest 84
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Breaking news that communicates the story of your mission and programs. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. For example: 1. 3) Monitor your LinkedIn Analytics.

Linkedin 363
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Launching a successful nonprofit communications campaign

Candid

Add to the story by explaining your organization’s unique solution for addressing the problem, including how your nonprofit’s work will drive impact. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention. Define the problem.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Personal stories, donor benefits, time sensitivity? Passionate explaining of impact?

Lesson 59