TechImpact

MARCH 10, 2014

Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Google keeps their algorithm tight to their chest, and no one can be 100% certain how it works, but there are a few things we do have control over. Get social, and stay social. Take control of your SERPs.

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Google Results Yahoo Search 229

The MatrixFiles

JANUARY 2, 2024

Shouldn’t we have resolutions for making our websites, email, and social media accounts better? For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

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Websites Analytics Podcast Map 272

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Social Media Training Train Media 277

Nonprofit Tech for Good

JANUARY 19, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google Free gMail Demonstration 240

Nonprofit Tech for Good

JANUARY 19, 2024

Search Engine Optimization. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. But you can change that.

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Action Practice Tips Seattle 258

Nonprofit Tech for Good

MARCH 15, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Google gMail Demonstration YouTube 190

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. In response, many of your Instagram followers will then also follow you on Threads.

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Phase Adopt Tips Social Media 278

TechImpact

JUNE 5, 2014

Few things have so dramatically altered our lives the way social media has. Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding. from social media, up from 26% last year.

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Social Media Statistics Media Social 205

Nonprofit Tech for Good

OCTOBER 2, 2012

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

Google 212

Google Free gMail Demonstration 212

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. I firmly believe in the latter.

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Social Media Story Money Raise 238

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. This will greatly help the continued SEO growth of those pages.

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International Program Ideas Data 98

Nonprofit Tech for Good

SEPTEMBER 22, 2012

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

Google 207

Google Free gMail Demonstration 207

Media Cause

JANUARY 18, 2022

Google search trends show “Instagram Stories” has dropped by 33% in popularity and search interest in the last year. Google search demand for Instagram Reels has grown by 22%. In comparison, search demand for TikTok has grown by 173% in the last year alone and is still on the rise.

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Social Media Trend Media Comparison 59

.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords.

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Team Marketing Build Analysis 221

The MatrixFiles

AUGUST 24, 2023

Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? It started when they had a conversation with their boss, did a Google search, or visited the website. Make sure that each product has good navigation.

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Germany France Europe Google 130

Nonprofit Tech for Good

MAY 5, 2013

Google’s strategy of making Google+ the thread that links all Google Products together is working. Google+ can now lay claim to 359 million active monthly users and the title of being the world’s second largest social network. If your nonprofit uses Gmail, Search, YouTube, Maps, etc.,

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YouTube Channel Google gMail 209

TechImpact

MARCH 25, 2014

Have a good tip for tracking your fundraisers success in Google Analytics? Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link. Perhaps you are getting a lot of traffic from Google, but those traffic sources are not leading to donations.

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Stats Analytics Track Google 252

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Social Media Social Media Tech 265

Cloud 4 Good

APRIL 27, 2021

Back in 2017, Twitter released an update sharing that the social media platform was assuming the gender of its users if not previously identified upon profile registration. The assumption was solely based upon how users interacted with various content on the social platform. Why is Twitter Assuming Gender?

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Social Media Personal Demographics Media 68

Nonprofit Tech for Good

MARCH 14, 2023

If your nonprofit is located outside of the US, then Google “charity ratings [your country name]” to find similar programs. If your nonprofit is located outside of the US, then Google “charity ratings [your country name]” to find similar programs.

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Badge Rate Charity Program 319

Greater Giving

FEBRUARY 13, 2023

For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Or, you could fine-tune your search engine optimization (SEO) strategy to make your site more visible on search engine results pages. Let’s begin!

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Grant Google Strategy Dallas 52

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

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Language Google Search Content 246

DNL OmniMedia

APRIL 26, 2024

A few examples of these are: Social media ads. Your nonprofit can participate in paid social media advertising almost immediately after joining a social media site. Like with any partnership, search for influencers most likely to support you based on their interests and past engagement with nonprofits.

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Digital Google Grant Social Media 52

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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St. Louis Headline Search Google 246

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 217

Nonprofit Tech for Good

JUNE 1, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

Google 131

Google gMail Demonstration YouTube 131

NetWits

FEBRUARY 27, 2013

Facebook’s new Graph Search is very different from Google search. With Graph Search, …

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Search Facebook Google Nonprofit 254

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Google Business Guide Map 64

TechImpact

MAY 8, 2014

Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Too often, the problem nonprofits face is they’re treating their social media fundraising campaigns like their direct mail, telemarketing or email campaigns. Diluted messaging.

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Social Media Challenge Media Social 153

Byte Technology

JANUARY 5, 2016

Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy. But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule?

Social Media 100

Social Media Channel Profit Results 100

NCE Social Media

JANUARY 13, 2012

This week Google announced that they were going to add information from Google+ pages into their search algorithms so that they can create a more personalized result when you search. It means Google+ pages now impact the result people see when they use a search engine like Google to find you.

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Search Social Google Sound 117

Nonprofit Tech for Good

JULY 25, 2011

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account. Create a Google Profile.

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Google Practice Profile Avatar 267

Nonprofits Source

APRIL 3, 2024

Cost per acquisition, which is the cost of attaining each member via marketing materials The volume of social interactions, which is the total interactions you get on social media (e.g. Leverage Search Ads On average, every person makes at least one Google search each day. Leveraging Google Ad Grants.

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Organization Online Influence Metrics 52

The MatrixFiles

JANUARY 2, 2024

Shouldn’t we have resolutions for making our websites, email, and social media accounts better? For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

Websites 130

Websites Analytics Podcast Map 130

TechImpact

MAY 20, 2013

Organizations and businesses are locked in a constant effort to appear high in search engine results. nonprofits may start seeing … Continued The post Google Aiding Nonprofits’ Online Visibility appeared first on Tech Impact. It can be hard, but those that truly understand result optimization consistently rise to the top.

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Google Online Nonprofit Tech 119

Nonprofit Tech for Good

DECEMBER 9, 2009

Many nonprofits still struggle with how to measure Social Media ROI and are not so clear on what exactly the benefits are of utilizing social media. An obvious benefit is about take front and center stage in a few days when Google launches their Real Time Search to the public.

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Search Review Time Organization 188

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Social Media Media Social St. Louis 100