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[Free Webinar] An Intro to Google Search Ads & the Google Ad Grants Program for Nonprofits

Nonprofit Tech for Good

Thankfully, the Google Ad Grants Program offers access to $10,000 USD of in-kind advertising every month to qualified nonprofits, and in this free webinar , you’ll learn how to implement a Google Ads strategy at your nonprofit.

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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. Google, Bing, Yahoo! What is SEO?

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. Below Keywords, click “Search terms.”

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How to Easily Secure $1,000 in Revenue From the Google Ad Grant

NonProfit PRO

Google Ad Grants for Nonprofits is a program that allows registered 501(c)(3) nonprofits up to $10,000 per month to spend on Google search advertising. Let’s learn how to register for Google Ad Grants and pick apart the biggest misconception about the program.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Google Analytics 4 (GA4) presents some exciting new opportunities. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking?

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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. You also probably know that Google Ads loves to change the rules and make updates to the platform. What is a responsive search ad?

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