Who Analyzes the Analytics? (It’s us. We do.)
M+R
DECEMBER 9, 2022
We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. If you use Google Ads, link your Google Ads account to GA4 to better integrate advertising and acquisition data into your GA4.
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