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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. If you use Google Ads, link your Google Ads account to GA4 to better integrate advertising and acquisition data into your GA4.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

This can be used to quickly aggregate relevant news in the sector and show a summary to the CEO for quick reactions. Google Sheets or AirTable can be used to map out content and scheduling. This will also allow some privacy for the CEO if they don’t want to share their full profile access. Rev.com or Otter.ai

Profile 98
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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

Source To assess what your donors desire, you can map out a persona or identity or run a survey on your existing network and ask questions like: What topics would you like to learn more about? What problems are you facing that we can help you solve? Here is where digital advertising campaigns come into play.

Content 91
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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. ARC - social media team evaluate/watch everything and then send summary and highlights to team. Sarah - use google alerts and a page that we update with mentions. Can’t wait!

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A Consumer's Guide To Low-Cost Data Visualization Tools from Idealware

Beth's Blog: How Nonprofits Can Use Social Media

View MacBookPro Travelogue in a larger map This map show the route that a new MacBook Pro made from a factory in China to Arizona. Colleague Alan Levine customized a google map. What's even better is that the software, google maps is free. Tags: maps nptech nptech tools visual thinking.

Tools 85
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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

He’s a master of what it takes to move folks toward the actions you’d like them to take, and I’m hoping this summary will help you talk with your boss and board and figure out how you can use the tools they want you to use to your advantage. Descriptive analytics: What happened? So, first you need to figure out what data you want to collect.

Analytics 107
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Technology to Help You Vote

NTEN

Here's what they sent over: Finding the right polling place The 2012 Google Poll Finder tool uses official information from state elections offices and Secretaries of State to provide voters with their polling location, directions, and a summary of what's on the ballot.

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