Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

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ROI Social Media Metrics Conference 78

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

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Social Media Map Strategy Media 102

Nonprofits Source

MAY 25, 2023

In this article, we’ll explore key tips to increase your patient acquisition rate: Use Patient Journey Mapping Keep a Pulse on Reviews Optimize for SEO Partner with a Digital Marketing Keep in mind that patient outreach is directly tied to patient outcomes. That said, let’s explore these tips in more detail. Monitor reviews.

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Goal Tips Review Map 52

Amy Sample Ward

MAY 4, 2011

I’ve documented the community and content mapping processes before, you can use the slides above to see the process or review the blog post with instructions. You can also use these links to get the templates: Community Mapping template. Content Mapping template! Metrics Tracking template! Analytics and Metrics.

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Lecture Storytelling Data Strategy 137

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

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Analytics Org Adwords Metrics 52

sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Healthcare website visitors search for crucial medical advice, doctors’ names and contact information, a map of your facility, or other must-have information. Assess website analytics.

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Websites Organization Tips Map 76

sgEngage

APRIL 18, 2022

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? In this guide, we’ll cover the top four best practices to enhance your healthcare organization’s website: Map and optimize the user journey. Map and optimize the user journey. Let’s dive in!

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Websites Organization Tips Map 74

Amy Sample Ward

JULY 29, 2011

In the presentations section of this post you can follow how to set up a community map, content map, and basic tracking documents; and templates for all of those are in the resources section below. Templates: Community Map Template. Content Map Template. Metrics Template. Google Analytics for Facebook Pages.

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Social Media Public Media Community 178

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information. 2017 to 2021 saw a 160% increase in customers’ digital interaction with brands.

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Analytics Digital Tools Measure 107

NetWits

JANUARY 11, 2012

In addition to web URLs, QR codes can contain SMS messages, plain text, contact info, event invites, Google Maps locations, YouTube videos, or social content. The benefit here is that you can use these platforms native metrics to track the success of your QR code. QR Codes Can Do a Lot.

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South Carolina Blackberry Portland Mobile 253

Whole Whale

NOVEMBER 10, 2021

It’s not hard to understand why there are over 5 million apps across Google Play and iOS App Store. Apple’s top apps of 2018 were YouTube, Instagram, Snapchat, Messenger, Facebook, Bitmoji, Netflix, Google Maps, and Gmail. According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices.

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Mobile Build Benchmark Rate 96

Amy Sample Ward

FEBRUARY 1, 2011

Official Google Blog: Explore museums and great works of art in the Google Art Project – Take yourself on an art tour using Google Maps! "One Popularity and relevance are the most common metrics through which to filter that content – but are they the best?

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Web Broadcast Arts Bookmarking 120

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! Google Alerts – [link]. Community Mapping.

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Tools Tech Map RSS 162

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data.

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Analytics Google Websites Metrics 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Her team members use both a Google spreadsheet, Google Cal and Jira to manage it all. ” What are the metrics for measuring your content?

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Content Measure Organization Strategy 101

Nonprofits Source

JUNE 22, 2017

Backlinks, according to Google , are one of the top 3 search ranking factors. of all newly published pages will get to Google Top 10 within a year. The best way to measure that growth is with Google Analytics. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages.

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Digital Marketing Guide Chapter 111

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

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Analytics Google Social Media Websites 54

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Google Ads to make sure anyone who searches for your company finds information about your charitable giving, driving more traffic to those landing pages. You can also highlight metrics provided by the nonprofits your efforts supported. Google Ad Grants for Nonprofits: A Marketer’s Complete Guide.

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Connection Cafe

JUNE 21, 2011

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. pages per visitor.

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Analytics Google Language Picture 30

Whole Whale

SEPTEMBER 8, 2023

The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance. Use surveys and donor journey mapping to understand how people engage initially and over time. The ads were hailed as beautiful, artistic, and innovative.

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Lesson Fundraising Digital Test 59

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

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Grant Google Guide Nonprofit 52

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Did you know you can embed an audio file in Google Earth?) Google Sketchup.

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Tools Tech Map Case Study 100

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Individual tasks.

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Org Raise Tools Help 80

AccelEvents

SEPTEMBER 1, 2021

Your event marketing budget will be distinct from your event budget, and you’ll want to map out how much you can spend for each. . If you use analytics tools like Google Analytics or the performance metrics that came from your last event, then you can pick the more effective marketing avenues and reach your audience better. .

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Marketing Virtual Sponsor Social Media 105

Bloomerang

AUGUST 29, 2023

Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success. Pull reports with the most important metrics for your nonprofit’s success. Interactive dashboard. You can use it to keep an eye on your donor retention rate, campaign progress, and more. Customized reports.

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Platform Donation Online Fundraising 61

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. My role on the panel is to look specifically at Social Media Metrics.

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Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

How do you map these social networks? I am more curious about the metrics and how you use that information. But then what does that do to web analytics? What tools are available? What tools do we need? This isn???t t just about measuring numbers. How does that get represented?

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ROI Analytics Google Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Learn to use the tools that help you measure success. Make Time for Reflection.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day. It looks like a mapping tool in the works that will let you visualize your Twitter network by retweets from Dan Zarrella. Twitt(url)y. pronounced Favored) is a service that channels the most "favorited" tweets on Twitter.

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Comparison Analysis Aggregator Twitter 50

Tech Soup

SEPTEMBER 16, 2013

Find your closest NetSquared group on our global map. Guatemala: CampusTec - evento de Google. Discover the Metrics that Matter with Vancouver ’s latest event video. Check out this video from NetSquared Northern Michigan’s recent meeting. They’re answering the question “how do I collect money online?”

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Social Media Guatemala United Kingdom Local 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 This drove traffic.

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ROI Examples Results Social Media 91

NTEN

MAY 12, 2011

The best interactive data tools make it simple for users to jump into the data: They don't just start with a blank canvas asking users to select mysterious indicators, metrics, or variables. They do get the user started with a pre-selected set of data that already tells a story. What are you waiting for?

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Data New York City Storytelling New York 100

Forj

JUNE 7, 2021

The learner can then use these recommendations to map out their own professional development journey, exploring subjects that actually interest them while avoiding those less valuable to their experience. Learners outline their own path using content discovery tools, content recommendations and pathways, skills mapping, and content indexing.

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Platform Experiment eLearning Learning 36

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

Through a suite of online tools—including a social networking site, online training, do-it-yourself content, and a Google-map mashup—KaBOOM! 7. Care more about real-world outcomes than online metrics. is one of the first non-profit organizations to take this approach online. And the results have been impressive. While KaBOOM!

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Network Case Study Social Change 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? This would have to be done with some social networking analysis software that maps twitter accounts to donors and displays results. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day. Velocity and fluence and it's darn hard to track those.

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Donation Tanzania Organization Stats 50

Care2

MAY 15, 2009

In just 50 minutes Laura Quinn of Idealware , Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wikis to Google Earth and Twittter. Did you know you can embed an audio file in Google Earth?) Read the full case study here.

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Social Media Tools Online Advocacy 34