Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

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ROI Social Media Metrics Conference 78

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

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Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

Backlinks, according to Google , are one of the top 3 search ranking factors. Step 2: Set expectations and key performance indicators to measure progress. of all newly published pages will get to Google Top 10 within a year. Tangible measurements are easy to calculate and can fall into any number of ratios and equations.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Google Analytics – [link]. Tip: You can also get Google Analytics for your Facebook Page!

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Tools Tech Map RSS 162

Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. The metrics showed the ads were not effectively driving growth. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. Google Analytics has proven particularly helpful for content-based sites and commerce sites.

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Analytics Google Websites Metrics 54

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map.

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Measure Fundraising Analytics Channel 52

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Did you know you can embed an audio file in Google Earth?) Google Sketchup.

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Tools Tech Map Case Study 100

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Individual tasks.

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Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics. Be your own filter.

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Awareness Tips Social Media RSS 100

Amy Sample Ward

JUNE 17, 2010

But for now local is still something I use a map and a tank of gas to determine the limits of. Metrics: From @rootwork: We’re a pretty small organization, with a small staff and budget, so I admit to not doing as much measurement as we should because of lack of time and staff resources.

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Community Build Local Los Angeles 132

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

a good question about the tools for measuring social networks. How do you map these social networks? t just about measuring numbers. I am more curious about the metrics and how you use that information. Certainly, we aren't going to measure success by the number of friends we have? What are measuring?

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ROI Analytics Google Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. My role on the panel is to look specifically at Social Media Metrics.

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Analytics Web Metrics ROI 50

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

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Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Web Analytics As Simple Gifts To Measure Mission 3. To demonstrate how to get started using Google Analytics, navigate filters, and use goal-setting features.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

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Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? This would have to be done with some social networking analysis software that maps twitter accounts to donors and displays results. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day. Velocity and fluence and it's darn hard to track those.

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Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. As the chief listener for the organization, Wendy honed her listening literacy skills using free tools like google alerts, technorati, RSS reader, and delicious. More on that later.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. Do you need share of voice metrics requiring vast amounts of competitive data from across the web? ” Lucy Bernholz, “ Data-first Philanthropy.”

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Social Media Channel Data Media 100

Care2

MAY 15, 2009

In just 50 minutes Laura Quinn of Idealware , Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wikis to Google Earth and Twittter. Did you know you can embed an audio file in Google Earth?) Read the full case study here.

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Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 This drove traffic.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Neon CRM

SEPTEMBER 5, 2023

In this article, we’ll cover how to create a donor data migration strategy with deep dives into data mapping, data cleaning, and testing. Define specific metrics and outcomes you expect from the migration to guide your strategy. Implement security measures: Implement robust security protocols to protect donor data during the migration.

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Data Donor Map Test 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. Step 5: Measure. Do you have one?

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Metrics Action RSS Feeds 50

CauseVox

JUNE 5, 2023

The key is to define clear, measurable objectives that align with your overall fundraising strategy and tailor your content to support those goals. By mapping out your content in advance, you ensure a consistent presence on your supporters’ feeds while maximizing the impact of your messaging to align with specific campaign timelines.

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Social Media Storytelling Media Effective 62

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Our strategies are focused on clear goals and metrics. Analog Strategies. In the analog paradigm, our strategies did not include technology.

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Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. Measure the Whole Funnel. Setting the Right Dollar Goal.

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Classes Learning Fundraising Reflection 95

Connection Cafe

AUGUST 21, 2014

From the background profiling of our visitors and understanding their needs to capturing the needs of our departments and stakeholders to the forefront experience which involved making everything responsive and adding new functionality for ticketed tours, donations, maps, and our calendar of events. Ryan: Right. This is our next step.

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Conservancy Design New York City Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

Visual Mapping and Diagnostics for Scaling Change : From Steve Waddel, Iscale - this paper has done the impossible! After you have your social network analysis map in hand, here's some tips for putting the information into practice. Metrics, Stats, Research, and Other Misc. How do you measure sucess on Twitter?

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Nptech Social Media Ning Media 91

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Social Media Media Cancer Social 62

Bloomerang

OCTOBER 2, 2021

So make that map and keep it updated so when a new product comes into your environment, somebody. Third thing, back to your technology inventory, mapping your universe of all the stuff you’ve got. Here are the metrics. What should people be looking at and measuring? Return on investment through the roof.

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Technology Video Nonprofit System 103

NTEN

SEPTEMBER 12, 2014

Starter Google Analytics Dashboard for Nonprofits - Kerry Meyers Prepare a simple dashboard for nonprofit metrics -- acquisition, cultivation/engagement, solicitation, retention; Explain in easy steps who to set goals and implement snippets in donation forms of leading providers. The goal: greater open rates.

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Ideas North Carolina Map Children 94

Connection Cafe

MAY 13, 2009

The first full session I was able to catch was “Tools Galore in Online Communications” moderated by Netsquared’s Amy Sample Ward with speakers Natalie Foster , Director of New Media for the Democratic National Committee , Rebecca Moore, Google Earth Outreach and Laura Quinn, Executive Director of Idealware.

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Tech Communication Tools Online 20