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The complete year-end guide to maximizing matching gifts

EveryAction

People tend to experience heightened generosity and are increasingly motivated to make charitable contributions, which explains why so many nonprofit fundraisers refer to this period as the year-end giving season. throughout the year⁠—to bridge the knowledge gap and drive donor participation come giving season.

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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Don’t be afraid to reference nonprofit WordPress guides to help, such as this one by Kanopi , as they’ll have useful advice for you. This metric refers to the percentage of visitors who leave your WordPress site after only viewing one page. Building your WordPress site is a time-intensive process. Bounce rate. Conversion rate.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Reference your donation page. Record the number of physical reply envelopes you receive.

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

Look for a dashboard that doesn’t require any technical knowledge to set up and that comes with clear instructions on how to use it. Website : Looker.com – Google Cloud Rebrands Data Studio As “Looker Studio” What is it ? In October of 2022, Google is merging Data Studio into Looker. Data Studio. What is it?

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Unlocking the Power of APIs: The SKY is the Limit!

sgEngage

I went to school for music education and, up until this point, had a long-winding road learning how to write code in Google Apps Script. I’d never coded anything before diving into Google Apps Script a few years earlier. There is a plethora of knowledge out there that I’ll be continuing to tap into and learn from whenever I need to.

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5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. Probably no better an indication of my love for the knowledge waiting to be unmasked within this tool, is the (fun?) Google Analytics Dashboard. What is it?

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